by Hawke Media | Nov 10, 2020 | Marketing Strategy
Below is a list of questions you should definitely answer before you get started with your e-commerce business. This will give you a solid foundation to really have a handle of what you are getting into.Step 1 – Product Do you have intimate knowledge of a specific...
by Hawke Media | Nov 8, 2020 | Marketing Strategy
We all know the cliche: “It’s not what you know, it’s who you know.” But how do you get to know those people? Here are my five tips to building a great network. 1. Be great at explaining your value A lot of networking is done through people...
by Hawke Media | Nov 7, 2020 | Marketing Strategy
Today, I had the good fortune of being on a Google hangout with some great start-up minds to discuss getting press. Here are four great takeaways to get your site press. Source: Getty Images 1. Tell a Compelling Story Nothing is more important in getting press than...
by Hawke Media | Nov 6, 2020 | Marketing Strategy
There are tons of ways to market a product on the web. Here is a brief overview of the nine top digital marketing channels used, according to a report released by Forrester. In House Emailing The most important marketing channel in e-commerce is your own list. I have...
by Hawke Media | Nov 5, 2020 | Marketing Strategy
Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business. Without knowing each and every one of these points, there is no way you can know if your business is sustainable. Make sure when starting...
