Black Friday and Cyber Monday: Creating an Influencer Strategy

Black Friday and Cyber Monday are the biggest retail holidays of the year. During this time, influencer and user-generated content posts are twice as likely to be shared by your audience. Overall, brands can expect to see a 25% increase in engagement on average when influencer and UGC content is published. An influencer strategy is essential, especially in the holiday shopping season.

If you want to get in on the action, here are a few best practices to take advantage of:

Set Up a Pre-Holiday Campaign

To establish an organic relationship with your targeted influencer for Black Friday marketing and Cyber Monday campaigns, you have to activate a smaller-scale collaboration a month or two prior to the larger campaign. An influencer strategy takes time to develop but builds consumer trust and brand loyalty.

‍Whether it’s as small as coupon codes or dedicated Instagram Story features centered around a brand, these small mentions will lead to a more genuine and successful holiday campaign as Influencers’ audiences are familiar with the name of your brand.

Work On Video Collaboration

Create excitement and anticipation toward the product that will be on sale with a sneak peek through video collaboration.

Partner with a select group of influencers to help preview the promotion. For example, through Instagram Stories, influencers can share the product through a try-on style video or unboxing haul.

Influencers can create longer videos on YouTube or IGTV, too, in order to have a more in-depth conversation or stylized video experience.

Both Parties Should Use Product Tags and Swipe-Ups

Nearly all holiday shoppers expect to make a purchase through a social media platform in 2022. Social apps, especially Instagram, have made huge strides in going through the entire buyer funnel without leaving the platform. As a brand, you’ve likely been using product tagging and swipe-up features for years. In the last year, the functionality has rolled out to everyone, so when a brand is working with an influencer they can give them access to make the promoted product buyable.

In addition, you can motivate influencers’ audiences with special discounts or previews to additional markdowns with the help of these strategies. Whatever you decide, just make sure to stay consistent and produce quality content at the right times.