The Dos and Don’ts of Email Marketing

Well that may be a little misleading. With an ever-growing market-space like digital marketing, the dos and don’ts of email marketing revolve as quickly as your inbox does. A “do” today will likely be a “don’t” in a few months. There are, however, some things that...

Email Mobile Optimization Tips

Smartphones and the overall mobile experience is here to stay. We as marketers better get used to it and learn to adapt. A recent study shows that more than 88 percent of smartphone users will check email on their phone daily. This can lead to a steep decrease in...