by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
Well that may be a little misleading. With an ever-growing market-space like digital marketing, the dos and don’ts of email marketing revolve as quickly as your inbox does. A “do” today will likely be a “don’t” in a few months. There are, however, some things that...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
Smartphones and the overall mobile experience is here to stay. We as marketers better get used to it and learn to adapt. A recent study shows that more than 88 percent of smartphone users will check email on their phone daily. This can lead to a steep decrease in...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
A significant amount of effort is put into capturing a user’s email address, building various segments, designing emails that look appealing, and delivering a clear message. However, if your recipient does not open your emails, all your effort has gone to waste. To...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
What’s on the inside of your email marketing campaign is just as important as what’s on the outside. Each email should serve a clear purpose, whether it’s customer retention, direct response, informative, etc. Once you’ve established what kind of email you want to...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
It doesn’t really matter what you sell – email is the most powerful revenue-driver in the digital marketing ecosystem. But, needless to say, if your customers and prospects don’t open your email, you’ll never see a dime.Below are the 6 ways to...
by Hawke Media | Nov 4, 2020 | Lifecycle Marketing
Getting too many emojis from Nana? They aren’t gonna stop anytime soon—and I love it. Grandparents of this day and age have become increasingly tech savvy and are beginning to explore all the wonders of the iPhone world. Many send emojis, stay up late on Candy Crush,...
