The 9 Key Digital Marketing Channels

The 9 Key Digital Marketing Channels

There are tons of ways to market a product on the web. Here is a brief overview of the nine top digital marketing channels used, according to a report released by Forrester. In House Emailing The most important marketing channel in e-commerce is your own list. I have...
Direct Response Marketing vs. Branding

Direct Response Marketing vs. Branding

I remember when I first entered the world of direct response. I had come from an e-commerce startup that rarely spent any money on media buying; that business had the fortunate position of growing organically through word of mouth. But, not all of us have that luxury,...

Stop Celebrating Fundraising

Before I begin, I know not everyone is going to share my sentiment, but with the environment becoming what it is I feel that it needs to be said. Entrepreneurs need to stop celebrating their fundraising.This culture has built over the years, in the start up and tech...

The Ecommerce Pyramid

How do you sell [ _________ ] online? Simple: Develop a great Product/Brand/Website Build a solid mousetrap (E-mail/Retargeting) Acquire traffic Generate social validationSeriously – that’s it. Much easier said than done – but that’s it.Product...