by Hawke Media | Nov 6, 2020 | Marketing Strategy
There are tons of ways to market a product on the web. Here is a brief overview of the nine top digital marketing channels used, according to a report released by Forrester. In House Emailing The most important marketing channel in e-commerce is your own list. I have...
by Hawke Media | Nov 5, 2020 | Marketing Strategy
Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business. Without knowing each and every one of these points, there is no way you can know if your business is sustainable. Make sure when starting...
by Hawke Media | Nov 4, 2020 | Marketing Strategy
I remember when I first entered the world of direct response. I had come from an e-commerce startup that rarely spent any money on media buying; that business had the fortunate position of growing organically through word of mouth. But, not all of us have that luxury,...
by Hawke Media | Nov 4, 2020 | Marketing Strategy
Before I begin, I know not everyone is going to share my sentiment, but with the environment becoming what it is I feel that it needs to be said. Entrepreneurs need to stop celebrating their fundraising.This culture has built over the years, in the start up and tech...
by Hawke Media | Nov 4, 2020 | Marketing Strategy
Facebook video ads are a fantastic way to raise awareness about your brand and drive sales. When you think about Facebook as a platform, what are the two main reasons people continually log on? One is to connect with their network of friends socially—obviously; it’s a...
by Hawke Media | Nov 4, 2020 | Marketing Strategy
How do you sell [ _________ ] online? Simple: Develop a great Product/Brand/Website Build a solid mousetrap (E-mail/Retargeting) Acquire traffic Generate social validationSeriously – that’s it. Much easier said than done – but that’s it.Product...
