Live from the Nest Season 2 is an industry expert series set up fireside chat style, where we sit down with top media executives at Hawke and they tell us about their top marketing tips based around a specific topic. Season 2 continues this week with Hawke’s VP of Strategy Mike Banuelos. Mike and the strategy team at Hawke Media make good on the promise of Hawke as “Your Outsourced CMO ™.”
In this episode, Mike discusses the ins and outs of marketing with an ad budget and how to best utilize ad spend. On point in terms of seasonality, he also dives into holiday marketing best practices, shifting ad spend priorities to hit seasonal goals, and predicting consumer purchase habits. Learn how to funnel the holiday noise into personalized touchpoints so that your brand sticks out among many to your customers and about some of Mike’s all-time favorite holiday campaigns that he’s worked on during his time at Hawke.