Articles by

Alex Butterworth


Marketing Strategy
April 10, 2017

The Power of Social Proofing

Social media isn't just for kids. Everyone, including your mom and grandma, uses it and it provides social proofing. Learn more!

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Lifecycle Marketing
February 26, 2015

Subject Line: Would You Read This?

I have seen subject line wins and losses across platforms, industries, demographics, etc so let me let you in on the little tricks that have worked for me.

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Lifecycle Marketing
July 2, 2014

Creating An Optimal Win-Back Campaign

The formula I’ve learned to love when it comes to a win-back campaign is: the right message + careful timing = a successful win-back campaign.

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Lifecycle Marketing
June 25, 2014

Responsive vs. Attractive Emails

When it comes to responsive vs. attractive email designs, the days where graphically appealing images were all it took to make an email work are over.

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Lifecycle Marketing
June 19, 2014

Email Mobile Optimization Tips

Mobile users are on the rise and email mobile optimization is becoming a common issue for marketers. Keep these things in mind to succeed.

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