Articles by

Brenna Kleiman

Brenna Kleiman is a Senior Media Buyer at Hawke Media. In their spare time, they make robots.


Paid Media
July 8, 2019

How to Create and Use Facebook Carousel Ads

Written by

Brenna Kleiman

Facebook carousel ads are an effective way to tell a story or display multiple products, features or steps in a process. Check out these tips on how to create them and when to use them.

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Paid Media
April 17, 2019

Marketing Mythbusters: 5 Falsehoods That Could Foil Your Facebook Advertising

Written by

Brenna Kleiman

Facebook advertising may seem straightforward - don't be fooled. Before you fire up your ad campaigns, here are five misconceptions you should be aware of.

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Paid Media
March 14, 2019

Facebook Advertising Tips: Budgeting for New Acquisition vs. Retargeting

Written by

Brenna Kleiman

One of our Facebook Advertising specialists breaks down the key things to keep in mind when determining which audiences to retarget and how much to spend.

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Paid Media
April 18, 2019

Facebook Advertising KPIs: 5 Key Metrics

Written by

Brenna Kleiman

Not sure what metrics to watch during your Facebook advertising campaign? Here's a quick guide to the KPIs that matter the most.

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