Articles by

Daniel Chen

Daniel is Hawke Media's head of Media Buying, overseeing all paid media, from digital to traditional. He's a basketball junkie, food explorer, avid reader, aspiring sake connoisseur and loves to pontificate about life and the human psyche.


Paid Media
June 26, 2019

Awareness Campaigns: Expanding the Paid Media Sandbox

Written by

Daniel Chen

Though the cost of digital advertising is rising, it's only too expensive if brands aren't focused on expanding their audience with awareness campaigns.

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Content & Social Media
June 11, 2019

What Instagram's Branded Content Ads Mean for Brands & Influencers

Written by

Daniel Chen

Instagram's new Branded Content Ads allow influencers to give brands controlled access to boost their posts. Here's what it means for everyone involved.

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Paid Media
July 10, 2019

How to Optimize Your Amazon Marketing Strategy

Written by

Daniel Chen

Selling on Amazon presents both risk and reward. Here's how to tip the scales in your favor with a comprehensive Amazon marketing strategy.

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