Articles by

Erik Huberman

Erik Huberman is the founder and CEO of Hawke Media, and a digital marketing thought leader. Erik has earned prestigious honors and awards, including Forbes “30 Under 30”, Inc. Magazine’s “Top 25 Marketing Influencers”, and Influencive’s “Top Influencive Influencers of 2017”.


News & Events
July 12, 2019

6 Things Missing from Every Conference You've Ever Been To

Written by

Erik Huberman

Conferences are a great way to learn and network, but overlook things that elevate the guest experience. These are the 6 things conferences are missing.

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Marketing Strategy
June 24, 2019

How Marketing Agencies & Consultancies Identify Trends

Written by

Erik Huberman

Check out the three reasons why marketing agencies and consultancies are able to identify trends and innovate at a pace in-house teams can only dream of.

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Marketing Strategy
June 19, 2019

5 Things Your Brand Can Do Without a Big Marketing Budget

Written by

Erik Huberman

Check out the 5 things your brand can do on a small marketing budget to help organically scale before putting money behind paid media.

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Marketing Strategy
June 7, 2019

Marketing Agency vs. Hiring In-House [Infographic]

Written by

Erik Huberman

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

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Marketing Strategy
April 15, 2019

Word-of-Mouth Marketing: 5 Tips to Get Your Snowball Rolling

Written by

Erik Huberman

Word-of-mouth publicity offers brands a powerful, low-cost opportunity to generate buzz. But it requires critical mass - here's how to get started.

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Marketing Strategy
December 5, 2018

Three Reasons to Avoid a Revenue-Share with Your Marketing Agency

Written by

Erik Huberman

Learn the three reasons why revenue shares with marketing agencies are not as mutually beneficial as they seem on the surface.

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Marketing Strategy
August 6, 2015

Stop Celebrating Fundraising

Written by

Erik Huberman

This culture has built over the years, in the start up and tech world, that a fundraising means a company has become successful -- this is not the case.

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Paid Media
May 12, 2015

Beware of Search Engine Marketing

Written by

Erik Huberman

Make sure you are putting in the work to build an actual brand and identity if you want to build anything more than a house of cards the moment you stop doing Search Engine Marketing.

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Paid Media
January 23, 2014

3 Keys to Smart Media Planning & Media Buying

Written by

Erik Huberman

How you structure your media planning and media buying, no matter how strong your creative, can make or break your digital media campaign.

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Paid Media
December 13, 2013

The Importance of Testing

Written by

Erik Huberman

So you have a digital marketing campaign - you've found some digital media buys that are working. Now it's time to focus on the importance of testing.

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Marketing Strategy
October 15, 2013

The 9 Key Digital Marketing Channels

Written by

Erik Huberman

There are tons of ways to market a product on the web. Here is a brief overview of the nine of the top digital marketing channels used.

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Marketing Strategy
September 24, 2013

5 Ways to Build your Network

Written by

Erik Huberman

"It's not what you know, it's who you know." But how do you get to know those people? Here are my five networking tips to building a great network.

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Marketing Strategy
September 10, 2013

4 Great Ways to Get Press

Written by

Erik Huberman

Getting press for your site is important to help others discover and learn about your brand. Here are four great takeaways to get your site press.

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Marketing Strategy
August 27, 2013

Men vs Women: 6 Key Differences in E-Commerce Marketing

Written by

Erik Huberman

The buying habits of men and women are DRASTICALLY different. Your entire e-commerce strategy has to change to attract one or the other.

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Marketing Strategy
August 20, 2013

The 5 Key Metrics to Analyzing your E-Commerce Business

Written by

Erik Huberman

Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business.

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