Articles by

Hawke Media

Your Outsourced CMO.


Marketing Strategy
March 30, 2020

Built with Purpose: How Hawke Is Designed to Help Your Business During a Global Crisis

Written by

Hawke Media

Marketing and advertising during a crisis might seem counterintuitive, but it's the perfect time to get noticed and build brand equity. See how Hawke Media is perfectly positioned to help you accomplish your goals and make it out of a crisis like coronavirus on top.

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Marketing Strategy
March 20, 2020

Hawke Media Amazon Report During the Coronavirus

Written by

Hawke Media

The "stay at home" economy has become a necessity in an age of quarantine and social distancing. Large online retailer like Amazon and 3rd party sellers are in prime position to gain on the 13% market share online sales had last year.

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Marketing Strategy
March 17, 2020

Doing Business During The Coronavirus

Written by

Hawke Media

Find out how to make your business model pandemic-proof to fend of the economic downturn caused by Coronavirus. Set your business up for growth in a changing landscape.

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Live From The Nest
March 5, 2020

Live from the Nest Season 2 Ep. 6 w/ Ben Parr, President & Co-Founder, Octane AI

Written by

Hawke Media

Check out Season 2, Episode 6 of "Live from the Nest" with Co-Founder & President, Octane AI, Ben Parr. Ben discusses the need to capture the customers attention at every touchpoint and how to accomplish that with automation. Listen in!

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News & Events
March 3, 2020

CannaNest Recap: The Cannabiz Takes Over the Hawke Nest

Written by

Hawke Media

Take a look back at CannaNest, an evening that sought to foster community in the cannabis industry and set the tone for the future success and growth of the industry as a whole, hosted by Hawke Media.

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Marketing Strategy
February 21, 2020

Buzzword or Buzzworthy: Direct to Consumer (DTC, D2C) Demystified

Written by

Hawke Media

Learn why and how brands are building relationships with consumers while cutting out the middleman for increased revenue and low overhead. Read on to see if direct to consumer (D2C, DTC) is for you.

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Culture & Lifestyle
February 18, 2020

Road to 10k Instagram Followers: Best of Hawke Media Posts

Written by

Hawke Media

See how Hawke Media made it from 0-10,000 followers organically and authentically in 6 years. We're not stopping there!

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Branding & Creative
February 13, 2020

7 Best Valentine's Day Campaigns 2020: Hoping to Get Lucky (or Not)

Written by

Hawke Media

Valentine's Day is a time of year where brands shine. After all, that's what it was created for and in the spirit of the holiday, check out some of the best Valentine's Day campaigns we came across in 2020.

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Live From The Nest
February 14, 2020

Live from the Nest Season 2 Ep. 5 w/ David Peck, Cannabis Entrepreneur

Written by

Hawke Media

Check out Season 2, Episode 5 of "Live from the Nest" with Cannabis Entrepreneur, David Peck. David discusses his path through media and how he eventually found his way to an industry he's passionate about.

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Marketing Strategy
February 7, 2020

5 Absolutely Essential Points of Cash Flow Management

Written by

Hawke Media

Cash flow management is an absolutely essential skill every entrepreneur or executive should know, whether you use it or not. Whether you're just learning or need a refresher, here are 5 essential tenets.

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Marketing Strategy
January 30, 2020

The Super Bowl Economy: Everything but Football

Written by

Hawke Media

The Super Bowl is an economic powerhouse that brings in consumers and brands the world over to get a piece of the action. Find out how the big [economic] picture looks for the big game.

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Live From The Nest
January 28, 2020

Live from the Nest Season 2 Ep. 4 w/ Shawn Gold, Founder & CEO, Pilgrim Soul

Written by

Hawke Media

Check out Season 2, Episode 4 of "Live from the Nest" with Pilgrim Soul CEO & Founder, Shawn Gold. Shawn discusses his beginnings and foray into the cannabis industry

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News & Events
January 22, 2020

Why CannaNest Is the Best Cannabiz Event in 2020

Written by

Hawke Media

See why CannaNest is THE cannabis industry event growth-minded cannabis entrepreneurs should attend this year. Hear from top brands and industry thought leaders along with great entertainment and networking opportunities.

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News & Events
January 15, 2020

Hawke Basel: An Evening of Fine Art & Fanfare

Written by

Hawke Media

See what you missed at Hawke Media's latest happy hour, Hawke Basel. We featured local artists and brands with strong ties to their communities.

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Culture & Lifestyle
January 13, 2020

Hawke Turns 6: Our Strength Is Our Values

Written by

Hawke Media

Hawke celebrates 6 years with a look at our core values and how they impact the Hawke Fam and what they mean to us. Take a look!

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Marketing Strategy
January 6, 2020

The Most Exciting Content of Q4 According to Hawke's Content Superstars

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Check it out as the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q1.

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News & Events
January 7, 2020

Episode 3: "Making the Marketer" w/ Hawke Media CEO Erik Huberman and Entrepreneur Xavier Kochhar

Written by

Hawke Media

Listen to a series from our Founder and CEO Erik Huberman as he interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. In this episode Erik's guest is, Entrepreneur, Xavier Kochhar..

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Content & Social Media
January 2, 2020

Holiday Hangover: 3 Ways to Avoid Marketing Myopia

Written by

Hawke Media

Don't get caught unprepared with a short-sighted marketing strategy. Read on to find out if your company is suffering from a case of marketing myopia.

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Culture & Lifestyle
December 27, 2019

Rewind: A Look Back at Hawke's Best Moments of 2019

Written by

Hawke Media

Check out a few of the great highlights from our incredible 2019 at Hawke Media!

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News & Events
December 23, 2019

Episode 2: "Making the Marketer" w/ Hawke Media CEO Erik Huberman & Jeffrey Nicholson, VaynerMedia

Written by

Hawke Media

Listen to a series from our Founder and CEO Erik Huberman as he interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. In this episode Erik's guest is, Jeffrey Nicholson, Chief Media Officer, VaynerMedia.

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Live From The Nest
December 30, 2019

Live from the Nest Season 2 Ep. 3 w/ Andy Mackensen, CMO & Co-Founder, SnackNation

Written by

Hawke Media

Check out Season 2, Episode 3 of "Live from the Nest" with SnackNation CMO & Co-Founder, Andy Mackensen. Andy discusses inbound marketing and lead nurturing best practices.

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Content & Social Media
December 23, 2019

12 Days of Holiday Marketing Tips

Written by

Hawke Media

Gather round the fire with Hawke Media COO & Co-Founder Tony Delmercado for 12 of the best marketing tips to keep your brand on the nice list this holiday season!

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News & Events
December 17, 2019

Introducing the First Episode of “Making the Marketer,” With theAmplify Founder Justin Rezvani

Written by

Hawke Media

We started a series where our Founder and CEO Erik Huberman interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. Here is an introduction to Erik's first guest, Justin Rezvani, Founder of theAmplify.

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Culture & Lifestyle
December 16, 2019

What It Means to Give Back at Hawke Media

Written by

Hawke Media

Take a look at how Hawke Media gives back to the community and celebrates the spirit of giving.

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News & Events
December 12, 2019

Do It For The Culture: What Makes Hawke Media’s Award-Winning Culture Better Than Anywhere Else’s

Written by

Hawke Media

We don’t want to say it’s easy, because it isn’t. We just make it look that way.

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Lifecycle Marketing
December 5, 2019

Black Friday vs Cyber Monday 2019

Written by

Hawke Media

Historically people turn out in droves to snag Thanksgiving Weekend deals to head off their holiday season spending. 2019 was no different. Find out who the real winners of the weekend were this year.

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News & Events
December 3, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in November

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during November. If you haven’t yet, we recommend that you give these articles a look.

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News & Events
November 14, 2019

4 Reasons Hawkesgiving Was a Huge Success

Written by

Hawke Media

This season, we’re very thankful for Hawke fam, including our clients and future clients, as they’re part of the fam too. On Tuesday, we wined, dined, and shared in some harvest festival activities at the Nest. Check out four reasons why Hawkesgiving crushed it this week.

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Marketing Strategy
November 13, 2019

Digital Marketing Tips, Broken Down by Service—and Holiday—in Q4

Written by

Hawke Media

We’ve broken down some of our best holiday marketing advice by service and focused it around the Q4 holidays. Check out these service-specific tips to help you crank your holiday marketing efforts up a notch.

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Branding & Creative
November 7, 2019

4 UX Best Practices To Maximize Your Holiday Promo Success

Written by

Hawke Media

Even businesses who plan their holiday promotion strategy months in advance still make basic mistakes. To ensure your promos are set up for success, here is a list of UX best practices to help maximize the effectiveness of your holiday deals.

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News & Events
October 31, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in October

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during October. If you haven’t yet, we recommend that you give these articles a look.

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Content & Social Media
December 11, 2019

2019 Hawke Holiday Content Marketing Plan

Written by

Hawke Media

Do you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q1 and beyond.

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News & Events
October 17, 2019

Facebook Messenger Marketing: 5 Conversational Ad Tips to Drive Revenue and Increase Subscribers

Written by

Hawke Media

Here are some of the key Facebook marketing takeaways from our webinar with Octane AI that your business can use to drive revenue and increase subscribers on Facebook Messenger, especially small to medium-sized e-commerce businesses that are revenue-focused in Q4. 

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News & Events
October 8, 2019

First Glance: 19 Photos of Hawkefest 2019

Written by

Hawke Media

Here's a first look at our top 19 photos from Hawkefest '19, our annual anti-conference that took place last Thursday, Oct. 3. at the Houdini Estate in Hollywood Hills.

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News & Events
September 30, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in September

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during September. Since much of our advice includes holiday marketing planning, if you haven’t yet we recommend that you give these articles a look.

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Marketing Strategy
September 25, 2019

Our Content Team’s Favorite Marketing Tactics They Saw in Q3

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Here, the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q4.

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News & Events
September 24, 2019

Saving the Best for Last: Hawkefest Is the Best E-Commerce Conference to Close out 2019

Written by

Hawke Media

There’s a reason that we’ve been named one of the best e-commerce conferences to attend this year. We pride ourselves on being on the front lines of the anti-conference movement, as we brand Hawkefest as our annual anti-conference. As we’re just over one week away from Hawkefest, we want to hear from YOU and what you think of e-commerce conferences.

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Live From The Nest
September 19, 2019

Live from the Nest Season 2 Ep. 2 w/ Mike Banuelos VP of Strategy, Hawke Media

Written by

Hawke Media

Season 2, Episode 2 of "Live from the Nest" with Hawke Media VP of Strategy, Mike Banuelos. Mike discusses holiday marketing best practices, shifting ad spend priorities to hit seasonal goals, predicting consumer purchase habits, and much more!

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News & Events
September 18, 2019

Why Hawke Media and Google Celebrated the Holidays in August

Written by

Hawke Media

Why would Hawke Media put up a Christmas tree for a Hawke-Google tag team event in August? We wanted to get people talking, and more specifically talking about developing a marketing plan for the holiday season, because, in the marketing world, August is almost a little too late.

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Live From The Nest
September 5, 2019

Live from the Nest Season 2 Ep.1 w/ Daniel Chen Head of Media Buying, Hawke Media

Written by

Hawke Media

Season 2, Episode 1 of "Live From The Nest" with Hawke Media Head of Media Buying, Daniel Chen. Daniel discusses the power of social advertising, the future of digital marketing, and best practices to help your business see eCommerce results!

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News & Events
August 21, 2019

Adopt a Puppy from Found Animals at Hawkefest 2019

Written by

Hawke Media

At Hawkefest 2019, you can adopt a your very own puppy from Found Animals, a nonprofit dedicated to finding loving homes for vulnerable pets.

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Marketing Strategy
August 20, 2019

3 Best Cannabis Marketing Strategies to Elevate Your Brand

Written by

Hawke Media

Cannabis marketing strategies can be a waste without the right guidance. These 3 best strategies can grow your brand and elevate your cannabis success.

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News & Events
August 19, 2019

Hawkefest Gives Back: Partnering with Orphaned Starfish

Written by

Hawke Media

Hawkefest has partnered with the Orphaned Starfish Foundation to bring education and job training to vulnerable children all over the world.

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News & Events
August 19, 2019

Hawkefest: What is an Anti-Conference?

Written by

Hawke Media

Hawkefest is an eCommerce anti-conference unlike anything you've gone to in the past. Break from tradition and take your eCommerce game to the next level with a touch of magic.

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Marketing Strategy
August 19, 2019

The NFL Season: 5 Ways to Coach Your Marketing Strategy to a Win

Written by

Hawke Media

The NFL season is kicking off soon, so take advantage of these seasonal marketing strategies to make an impact and gain new audiences before your competitors.

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News & Events
August 16, 2019

Vote Up for Blazing Trails: Cannabis Marketing at SXSW 2020

Written by

Hawke Media

The Cannabis industry is on fire, and cannabis marketers need to learn the best strategies to stay competitive. Blazing Trails at SXSW 2020 is the place to hit the ground running.

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News & Events
September 13, 2019

19 Reasons Why Hawkefest is the Best Event of 2019

Written by

Hawke Media

Hawkefest is the anti-conference of 2019. Network in Los Angeles with entrepreneurs, venture capitalists, and like-minded professionals across multiple industries.

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Marketing Strategy
February 3, 2020

Everything You Need to Know: Marketing Agency vs. Hiring In-House

Written by

Hawke Media

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

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News & Events
December 19, 2019

9 Ecommerce Conferences You Can’t Miss in 2020

Written by

Hawke Media

You won't want to miss these 9 amazing ecommerce conferences in 2020. Around the country, you can develop your marketing skills and stay educated.

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Marketing Strategy
February 11, 2020

9 Ecommerce Platforms We Love

Written by

Hawke Media

Part of any successful ecommerce strategy is picking the best platforms to operate the various channels in the most efficient way. Check out our faves!

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Marketing Strategy
December 6, 2018

12 Digital Marketing Trends to Pay Attention to in 2020

Written by

Hawke Media

The first in our 12 Days of Marketing content series, here are 12 digital marketing trends to pay attention to in 2020 to ensure marketing success!

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Lifecycle Marketing
March 4, 2020

5 Ways to Grow Your Email List in a Meaningful Way

Written by

Hawke Media

Your email list is critical to the success of your email marketing campaigns. But how do you continue to expand your subscriber list? Use these 5 tips.

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Content & Social Media
January 24, 2020

Plain and Simple: Content Marketing 101

Written by

Hawke Media

Been hearing about content marketing and how people are winning with SEO? Don't know where to start? Read on for some helpful tips on getting your content machine in motion.

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Content & Social Media
August 15, 2017

The History and Importance of Paid Social Media

Written by

Hawke Media

Paid social media is some of the most effective outreach marketing that a brand can do to interact with followers and spread out their reach.

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Content & Social Media
April 12, 2017

How Social Media Impacts Search Engine Optimization

Written by

Hawke Media

Think social media doesn't impact search engine optimization? Think again! It may be indirect, but there is an effect on your search rankings.

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Content & Social Media
December 6, 2016

How to Win the B2C Market by Using a B2B Digital Marketing Methodology

Written by

Hawke Media

Jay Zhang discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.

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Content & Social Media
October 11, 2016

The 7 Common Elements of Viral Videos

Written by

Hawke Media

There’s a misconception that folks can easily create a viral video. You can’t control virality, but you can give yourself the best chance at it.

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Content & Social Media
September 27, 2016

3 Ways to Give Your Brand a Beauty Makeover

Written by

Hawke Media

Today, JuE is the President of Elizabeth Arden. Here’s how she helped resurrect a brand that was considered by most to be well past its prime.

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Branding & Creative
January 3, 2020

7 Tips to Create the Best Mobile Friendly Site

Written by

Hawke Media

2.71 billion people own smartphones in 2019 and Google prioritizes mobile-friendly sites, which means it's essential that e-commerce companies optimize for mobile. Find out how, here!

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Content & Social Media
September 13, 2016

How to Drive an Effective Content Marketing Strategy

Written by

Hawke Media

Normally, “PUSH” is the exact opposite of what your goal should be in content marketing. You want to pull readers in, not push them.

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Content & Social Media
January 10, 2020

7 SEO Mistakes All Experts Make

Written by

Hawke Media

When it comes to SEO, even experts make mistakes. Below are seven critical SEO mistakes that you need to correct this 2020. Take a look!

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Content & Social Media
July 12, 2016

3 Ways to Identify and Target the Right Search Terms

Written by

Hawke Media

Search is a critical way of reaching people, and that means you have to develop content and information that they want to go and find themselves.

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Content & Social Media
March 11, 2016

Is Influencer Marketing Right for B2B Companies?

Written by

Hawke Media

Insight into how influencer marketing can help your B2B company throughout the buyer decision process.

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Content & Social Media
March 10, 2016

How GrubHub Steals Restaurant's Orders with SEO

Written by

Hawke Media

GrubHub's webpages contain search engine optimized (SEO) URLs with relevant keywords for existing restaurant locations not in business with the platform.

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Marketing Strategy
May 3, 2016

The Ecommerce Pyramid

Written by

Hawke Media

Getting started with e-commerce doesn't have to be a daunting task if you understand the hierarchy that's involved. Here's a general outline:

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Content & Social Media
September 17, 2015

How Great Content Feeds Great Social Media

Written by

Hawke Media

Tracing the evolution of marketing alongside the growth of social media is the job of a brand so to help consumers discover a better version of themselves

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Content & Social Media
February 10, 2020

Building Trust: Influencer Marketing

Written by

Hawke Media

Five steps to building trust in influencer marketing: bridging the gap, budget flexibility, reusable content, labors of love, and effective execution.

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Lifecycle Marketing
February 26, 2020

Subject Line: Would You Read This?

Written by

Hawke Media

There are subject lines that are attention grabbing and others that fall flat. With email inboxes inundated with content and often overloaded, only the best get opened. See how to make yours slice through the noise.

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Lifecycle Marketing
December 26, 2019

7 Important Tips to Improve Your Email Open Rates

Written by

Hawke Media

You've got the email address—now what? Here are some helpful tips and best practices to improve subject lines and in effect improve email open rates.

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