Articles by

Hawke Media

Your Outsourced CMO.


Marketing Strategy
September 23, 2020

Hawke Media Special Report: September 23, 2020

Written by

Hawke Media

The 2020 holiday shopping season is shaping up to be dominated by online sales as consumers continue to be concerned about safety. More on this and the hottest business and consumer trends in this week's Special Report.

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Marketing Strategy
September 16, 2020

Hawke Media Special Report: September 16, 2020

Written by

Hawke Media

Labor Day is a precursor to the holiday season as shoppers flock to stores for sales in search of deals. Find out how this looked in 2020 plus more in this week's Special Report.

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News & Events
September 10, 2020

eCommerce Week LA: What’s Behind The Curtain?

Written by

Hawke Media

eCommerce Week LA is coming to you live (virtually) from September 28-October 2, 2020 with some Earth-Shatteringly innovative content from some of the biggest names in eCommerce.

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Marketing Strategy
September 9, 2020

Hawke Media Special Report: September 9, 2020

Written by

Hawke Media

Large US Retail Corporations had their biggest quarterly profits in the last five years in Q2 2020 and online sales aren't slowing down anytime soon, especially heading into the holidays. More on this and the latest business & consumer trends in this week's Special Report.

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Marketing Strategy
September 2, 2020

Hawke Media Special Report: September 2, 2020

Written by

Hawke Media

US Consumers are reporting saving more as the prospect of unemployment leaves many uncertain about their financial future. This and more consumer and business trends in this week's Special Report.

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Marketing Strategy
August 26, 2020

Hawke Media Special Report: August 26, 2020

Written by

Hawke Media

2 out of 3 people say a company's COVID response will impact their future spending. More on this and other up-to-the-minute consumer and business trends in this week's Special Report.

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Marketing Strategy
August 21, 2020

The Contactless Funnel: Re-Imagining Pandemic-Era Retail

Written by

Hawke Media

Take a trip through the sales funnel re-imagined for pandemic-era retail. Businesses have been met with an extraordinary challenge, but existing technology and service options have the answer to keep them in business.

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News & Events
August 25, 2020

Up Next ECOMMERCE WEEK LA: This Ain’t Your Mama’s Webinar

Written by

Hawke Media

The biggest, baddest, and most ambitious event this fall. Join us for this world class action packed week of entertainment and eCommerce enlightenment.

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Marketing Strategy
August 19, 2020

Hawke Media Special Report: August 19, 2020

Written by

Hawke Media

Who's spending money, where, and on what? See where shoppers are putting their dollars and where businesses are engaging with their audiences in this week's Special Report.

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Marketing Strategy
August 12, 2020

Hawke Media Special Report: August 12, 2020

Written by

Hawke Media

Millennials overwhelmingly support businesses that champion social just, while having adopted more online habits, haven't changed their behavior that significantly. Take a deep dive into these trends and more in this week's Special Report.

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Marketing Strategy
August 6, 2020

Hawke Media Special Report: August 6, 2020

Written by

Hawke Media

Americans are becoming increasingly unsettled about their financial futures (except Baby Boomers) as eCommerce continues to push forward and more in this week's Special Report.

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Marketing Strategy
July 30, 2020

Hawke Media Special Report: July 30, 2020

Written by

Hawke Media

Consumer confidence has dropped 5.7 points from June to July as financial uncertainty and unemployment grow across the US. More on this and the latest consumer & business trends in this week's Special Report.

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Marketing Strategy
July 23, 2020

Hawke Media Coronavirus Report: July 23, 2020

Written by

Hawke Media

With Holiday 2020 coming up fast, there are a number of new considerations for safely and successfully reaching your customers. Find out how businesses are leveraging new platforms and taking advantage of online shopping in this week's coronavirus report.

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Marketing Strategy
July 15, 2020

Hawke Media Coronavirus Report: July 15, 2020

Written by

Hawke Media

COVID cases are continuing to break records, ad revenue is slipping on major platform, and shoppers or increasingly moving online. Data and insights on all of this and more in this week Coronavirus Report.

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Marketing Strategy
July 9, 2020

Hawke Media Coronavirus Report: July 9, 2020

Written by

Hawke Media

It's good to be online! Take a look behind the hood at the numbers behind eCommerce's COVID-era dominance and more up-to-the-minute COVID-era trends and statistics.

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Marketing Strategy
July 1, 2020

Hawke Media Coronavirus Report: July 1, 2020

Written by

Hawke Media

The coronavirus resurgence is causing trouble for US businesses as consumers and businesses alike face financial uncertainty in its wake, however, retail is gaining with a persistent recovery as spending continues to make strong gains.

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Marketing Strategy
June 24, 2020

Hawke Media Coronavirus Report: June 24, 2020

Written by

Hawke Media

Reopening will continue to be turbulent for businesses, but for those entrepreneurs who can stick it out, there are eager customers and the potential to help spur on a rebounding economy.

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Marketing Strategy
June 22, 2020

5 Pride Campaigns We’re Loving During Pride Month 2020

Written by

Hawke Media

Despite how different Pride Month this year may be from years past, brands are still crushing it. Here are five Pride campaigns that we’re loving in 2020.

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Marketing Strategy
June 17, 2020

Hawke Media Coronavirus Report: June 17, 2020

Written by

Hawke Media

Many states and economies are beginning to reopen and numbers for the month of May suggest that the US may be able to rebound from shutting down with a 17.7% increase in retail.

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Marketing Strategy
June 10, 2020

Hawke Media Coronavirus Report: June 10, 2020

Written by

Hawke Media

Economies are reopening, businesses are clawing back, and people are stepping back out into the world as concerns mount over increases in coronavirus cases in a number of states.

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Marketing Strategy
June 4, 2020

Hawke Media Coronavirus Report: June 4, 2020

Written by

Hawke Media

In light of recent events, we take a closer look at the impact coronavirus has had on the black black business community in addition to our continued weekly coverage on consumer insights and business trends.

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News & Events
June 1, 2020

A Statement from Hawke Media: "We Cannot Rest"

Written by

Hawke Media

We move to amplify the voices of the men and women of color and their allies who cry out for relief, for change, and for justice. Here is our statement on recent events and events that have been going on for decades.

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Marketing Strategy
May 28, 2020

Hawke Media Coronavirus Report: May 28, 2020

Written by

Hawke Media

Coronavirus (COVID-19) is set to have a lasting effect on the way people think, act, and feel even after our return to normalcy. This impact on our collective consciousness is and will continue to shape new trends in how consumers interact with the world.

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Marketing Strategy
May 20, 2020

Hawke Media Coronavirus Report: May 20, 2020

Written by

Hawke Media

The "New Essentials" category is beginning to pave the way for the at-home economy as shoppers are spending more time in and around their homes they're flocking to categories like video games to improve that experience. See how that's shaping new trends in eCommerce and the world at large.

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News & Events
May 15, 2020

Quarantine Cookoff Recipes From Hawke Media's Marketing Pros

Written by

Hawke Media

What happens when you take innovative marketing minds, stick them in quarantine, and challenge them to a cook-off? See the results of the first-ever Hawke Media Quarantine Cook-Off here.

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Marketing Strategy
May 13, 2020

Hawke Media Coronavirus Report: May 13, 2020

Written by

Hawke Media

With pushes to loosen restrictions on populations dealing with the impact of COVID-19, it's important for businesses that have the opportunity to be ready to return. Read on to see consumer and

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Marketing Strategy
May 6, 2020

Hawke Media Coronavirus Report: May 6, 2020

Written by

Hawke Media

With Mother's Day approaching, consumers are eager to get back to some form of normalcy. While things won't be the same, there are some interesting trends emerging. Check them out!

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Content & Social Media
April 29, 2020

How Freelancers Can Use Marketing Tactics to Grow Their Business in Uncertain Times

Written by

Hawke Media

Whether you’re a new freelancer or a seasoned writer looking for more clients, content creation is now more important than ever. Read on to learn how to get freelance clients by using a few tried-and-true marketing tactics.

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Marketing Strategy
April 29, 2020

Hawke Media Coronavirus Report: April 29, 2020

Written by

Hawke Media

This week the United States surpassed 1 million confirmed cases of COVID-19. Even under these circumstances, consumers are still spending and businesses are still functioning, they've just changed how. Check out the most recent trends.

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Marketing Strategy
May 1, 2020

Deep Dive: Taking Action and Forming Perspective Featuring Daymond John

Written by

Hawke Media

How do you prepare for an event that you don't know is coming and will invariably reshape your business? Learn how as we take a deep dive into Daymond John's thoughts from Quarantine Conference.

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Marketing Strategy
April 22, 2020

Hawke Media Coronavirus Report: April 22, 2020

Written by

Hawke Media

Stay up-to-date on all you need to know about the effect of coronavirus (COVID-19) on businesses and how your business might be impacted. Find out what your state's doing to reopen in this week's edition!

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News & Events
April 21, 2020

Quarantine Conference: A Retrospective & What's Next

Written by

Hawke Media

Did you miss Quarantine Conference or want to go back and check out some of your favorite speakers? Click here for a full recap of the event and an ongoing knowledge base for coronavirus information.

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Marketing Strategy
April 15, 2020

Hawke Media Coronavirus Report: April 15, 2020

Written by

Hawke Media

Stay up-to-date on all you need to know about the effect of coronavirus (COVID-19) on businesses and how your business might be impacted, including the resources to through it.

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News & Events
April 10, 2020

7 Tips for Entrepreneurs Facing the Coronavirus

Written by

Hawke Media

Check out these 7 essential tips for securing your business operations during the COVID-19 pandemic.

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News & Events
April 3, 2020

The Top Ten Reasons Why You Should Not Miss Quarantine Conference 2020 on April 7

Written by

Hawke Media

We're hosting an all-day, completely live, and completely free remote conference on April 7. Appropriately-named Quarantine Conference, we bring some of the best and brightest in the business world and beyond to your computer screens. From growth tips to crisis management, hear it all from inside the comfort of your own homes.

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Marketing Strategy
March 30, 2020

Built with Purpose: How Hawke Is Designed to Help Your Business During a Global Crisis

Written by

Hawke Media

Marketing and advertising during a crisis might seem counterintuitive, but it's the perfect time to get noticed and build brand equity. See how Hawke Media is perfectly positioned to help you accomplish your goals and make it out of a crisis like coronavirus on top.

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Marketing Strategy
March 20, 2020

Hawke Media Amazon Report During the Coronavirus

Written by

Hawke Media

The "stay at home" economy has become a necessity in an age of quarantine and social distancing. Large online retailer like Amazon and 3rd party sellers are in prime position to gain on the 13% market share online sales had last year.

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Marketing Strategy
March 17, 2020

Doing Business During The Coronavirus

Written by

Hawke Media

Find out how to make your business model pandemic-proof to fend of the economic downturn caused by Coronavirus. Set your business up for growth in a changing landscape.

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Live From The Nest
March 5, 2020

Live from the Nest Season 2 Ep. 6 w/ Ben Parr, President & Co-Founder, Octane AI

Written by

Hawke Media

Check out Season 2, Episode 6 of "Live from the Nest" with Co-Founder & President, Octane AI, Ben Parr. Ben discusses the need to capture the customers attention at every touchpoint and how to accomplish that with automation. Listen in!

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News & Events
March 3, 2020

CannaNest Recap: The Cannabiz Takes Over the Hawke Nest

Written by

Hawke Media

Take a look back at CannaNest, an evening that sought to foster community in the cannabis industry and set the tone for the future success and growth of the industry as a whole, hosted by Hawke Media.

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Marketing Strategy
February 21, 2020

Buzzword or Buzzworthy: Direct to Consumer (DTC, D2C) Demystified

Written by

Hawke Media

Learn why and how brands are building relationships with consumers while cutting out the middleman for increased revenue and low overhead. Read on to see if direct to consumer (D2C, DTC) is for you.

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Culture & Lifestyle
February 18, 2020

Road to 10k Instagram Followers: Best of Hawke Media Posts

Written by

Hawke Media

See how Hawke Media made it from 0-10,000 followers organically and authentically in 6 years. We're not stopping there!

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Branding & Creative
February 13, 2020

7 Best Valentine's Day Campaigns 2020: Hoping to Get Lucky (or Not)

Written by

Hawke Media

Valentine's Day is a time of year where brands shine. After all, that's what it was created for and in the spirit of the holiday, check out some of the best Valentine's Day campaigns we came across in 2020.

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Live From The Nest
February 14, 2020

Live from the Nest Season 2 Ep. 5 w/ David Peck, Cannabis Entrepreneur

Written by

Hawke Media

Check out Season 2, Episode 5 of "Live from the Nest" with Cannabis Entrepreneur, David Peck. David discusses his path through media and how he eventually found his way to an industry he's passionate about.

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Marketing Strategy
February 7, 2020

5 Absolutely Essential Points of Cash Flow Management

Written by

Hawke Media

Cash flow management is an absolutely essential skill every entrepreneur or executive should know, whether you use it or not. Whether you're just learning or need a refresher, here are 5 essential tenets.

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Marketing Strategy
January 30, 2020

The Super Bowl Economy: Everything but Football

Written by

Hawke Media

The Super Bowl is an economic powerhouse that brings in consumers and brands the world over to get a piece of the action. Find out how the big [economic] picture looks for the big game.

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Live From The Nest
January 28, 2020

Live from the Nest Season 2 Ep. 4 w/ Shawn Gold, Founder & CEO, Pilgrim Soul

Written by

Hawke Media

Check out Season 2, Episode 4 of "Live from the Nest" with Pilgrim Soul CEO & Founder, Shawn Gold. Shawn discusses his beginnings and foray into the cannabis industry

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News & Events
January 22, 2020

Why CannaNest Is the Best Cannabiz Event in 2020

Written by

Hawke Media

See why CannaNest is THE cannabis industry event growth-minded cannabis entrepreneurs should attend this year. Hear from top brands and industry thought leaders along with great entertainment and networking opportunities.

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News & Events
January 15, 2020

Hawke Basel: An Evening of Fine Art & Fanfare

Written by

Hawke Media

See what you missed at Hawke Media's latest happy hour, Hawke Basel. We featured local artists and brands with strong ties to their communities.

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Culture & Lifestyle
January 13, 2020

Hawke Turns 6: Our Strength Is Our Values

Written by

Hawke Media

Hawke celebrates 6 years with a look at our core values and how they impact the Hawke Fam and what they mean to us. Take a look!

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Marketing Strategy
January 6, 2020

The Most Exciting Content of Q4 According to Hawke's Content Superstars

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Check it out as the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q1.

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News & Events
January 7, 2020

Episode 3: "Making the Marketer" w/ Hawke Media CEO Erik Huberman and Entrepreneur Xavier Kochhar

Written by

Hawke Media

Listen to a series from our Founder and CEO Erik Huberman as he interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. In this episode Erik's guest is, Entrepreneur, Xavier Kochhar..

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Content & Social Media
January 2, 2020

Holiday Hangover: 3 Ways to Avoid Marketing Myopia

Written by

Hawke Media

Don't get caught unprepared with a short-sighted marketing strategy. Read on to find out if your company is suffering from a case of marketing myopia.

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Culture & Lifestyle
December 27, 2019

Rewind: A Look Back at Hawke's Best Moments of 2019

Written by

Hawke Media

Check out a few of the great highlights from our incredible 2019 at Hawke Media!

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News & Events
December 23, 2019

Episode 2: "Making the Marketer" w/ Hawke Media CEO Erik Huberman & Jeffrey Nicholson, VaynerMedia

Written by

Hawke Media

Listen to a series from our Founder and CEO Erik Huberman as he interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. In this episode Erik's guest is, Jeffrey Nicholson, Chief Media Officer, VaynerMedia.

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Live From The Nest
December 30, 2019

Live from the Nest Season 2 Ep. 3 w/ Andy Mackensen, CMO & Co-Founder, SnackNation

Written by

Hawke Media

Check out Season 2, Episode 3 of "Live from the Nest" with SnackNation CMO & Co-Founder, Andy Mackensen. Andy discusses inbound marketing and lead nurturing best practices.

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Content & Social Media
December 23, 2019

12 Days of Holiday Marketing Tips

Written by

Hawke Media

Gather round the fire with Hawke Media COO & Co-Founder Tony Delmercado for 12 of the best marketing tips to keep your brand on the nice list this holiday season!

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News & Events
December 17, 2019

Introducing the First Episode of “Making the Marketer,” With theAmplify Founder Justin Rezvani

Written by

Hawke Media

We started a series where our Founder and CEO Erik Huberman interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. Here is an introduction to Erik's first guest, Justin Rezvani, Founder of theAmplify.

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Culture & Lifestyle
December 16, 2019

What It Means to Give Back at Hawke Media

Written by

Hawke Media

Take a look at how Hawke Media gives back to the community and celebrates the spirit of giving.

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News & Events
December 12, 2019

Do It For The Culture: What Makes Hawke Media’s Award-Winning Culture Better Than Anywhere Else’s

Written by

Hawke Media

We don’t want to say it’s easy, because it isn’t. We just make it look that way.

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Marketing Strategy
July 27, 2020

Black Friday vs Cyber Monday 2020

Written by

Hawke Media

Historically people turn out in droves to snag Thanksgiving Weekend deals to head off their holiday season spending. 2020 will be historic as habits have changed drastically favoring an online purchasing experience. Find out who the real winners of the weekend will be this year.

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News & Events
December 3, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in November

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during November. If you haven’t yet, we recommend that you give these articles a look.

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News & Events
November 14, 2019

4 Reasons Hawkesgiving Was a Huge Success

Written by

Hawke Media

This season, we’re very thankful for Hawke fam, including our clients and future clients, as they’re part of the fam too. On Tuesday, we wined, dined, and shared in some harvest festival activities at the Nest. Check out four reasons why Hawkesgiving crushed it this week.

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Marketing Strategy
November 13, 2019

Digital Marketing Tips, Broken Down by Service—and Holiday—in Q4

Written by

Hawke Media

We’ve broken down some of our best holiday marketing advice by service and focused it around the Q4 holidays. Check out these service-specific tips to help you crank your holiday marketing efforts up a notch.

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Branding & Creative
November 7, 2019

4 UX Best Practices To Maximize Your Holiday Promo Success

Written by

Hawke Media

Even businesses who plan their holiday promotion strategy months in advance still make basic mistakes. To ensure your promos are set up for success, here is a list of UX best practices to help maximize the effectiveness of your holiday deals.

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News & Events
October 31, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in October

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during October. If you haven’t yet, we recommend that you give these articles a look.

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Content & Social Media
December 11, 2019

2019 Hawke Holiday Content Marketing Plan

Written by

Hawke Media

Do you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q1 and beyond.

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News & Events
October 17, 2019

Facebook Messenger Marketing: 5 Conversational Ad Tips to Drive Revenue and Increase Subscribers

Written by

Hawke Media

Here are some of the key Facebook marketing takeaways from our webinar with Octane AI that your business can use to drive revenue and increase subscribers on Facebook Messenger, especially small to medium-sized e-commerce businesses that are revenue-focused in Q4. 

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News & Events
October 8, 2019

First Glance: 19 Photos of Hawkefest 2019

Written by

Hawke Media

Here's a first look at our top 19 photos from Hawkefest '19, our annual anti-conference that took place last Thursday, Oct. 3. at the Houdini Estate in Hollywood Hills.

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News & Events
September 30, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in September

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during September. Since much of our advice includes holiday marketing planning, if you haven’t yet we recommend that you give these articles a look.

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Marketing Strategy
September 25, 2019

Our Content Team’s Favorite Marketing Tactics They Saw in Q3

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Here, the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q4.

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News & Events
September 24, 2019

Saving the Best for Last: Hawkefest Is the Best E-Commerce Conference to Close out 2019

Written by

Hawke Media

There’s a reason that we’ve been named one of the best e-commerce conferences to attend this year. We pride ourselves on being on the front lines of the anti-conference movement, as we brand Hawkefest as our annual anti-conference. As we’re just over one week away from Hawkefest, we want to hear from YOU and what you think of e-commerce conferences.

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Live From The Nest
September 19, 2019

Live from the Nest Season 2 Ep. 2 w/ Mike Banuelos VP of Strategy, Hawke Media

Written by

Hawke Media

Season 2, Episode 2 of "Live from the Nest" with Hawke Media VP of Strategy, Mike Banuelos. Mike discusses holiday marketing best practices, shifting ad spend priorities to hit seasonal goals, predicting consumer purchase habits, and much more!

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News & Events
September 18, 2019

Why Hawke Media and Google Celebrated the Holidays in August

Written by

Hawke Media

Why would Hawke Media put up a Christmas tree for a Hawke-Google tag team event in August? We wanted to get people talking, and more specifically talking about developing a marketing plan for the holiday season, because, in the marketing world, August is almost a little too late.

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Live From The Nest
September 5, 2019

Live from the Nest Season 2 Ep.1 w/ Daniel Chen Head of Media Buying, Hawke Media

Written by

Hawke Media

Season 2, Episode 1 of "Live From The Nest" with Hawke Media Head of Media Buying, Daniel Chen. Daniel discusses the power of social advertising, the future of digital marketing, and best practices to help your business see eCommerce results!

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News & Events
August 21, 2019

Adopt a Puppy from Found Animals at Hawkefest 2019

Written by

Hawke Media

At Hawkefest 2019, you can adopt a your very own puppy from Found Animals, a nonprofit dedicated to finding loving homes for vulnerable pets.

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Marketing Strategy
August 20, 2019

3 Best Cannabis Marketing Strategies to Elevate Your Brand

Written by

Hawke Media

Cannabis marketing strategies can be a waste without the right guidance. These 3 best strategies can grow your brand and elevate your cannabis success.

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News & Events
August 19, 2019

Hawkefest Gives Back: Partnering with Orphaned Starfish

Written by

Hawke Media

Hawkefest has partnered with the Orphaned Starfish Foundation to bring education and job training to vulnerable children all over the world.

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News & Events
August 19, 2019

Hawkefest: What is an Anti-Conference?

Written by

Hawke Media

Hawkefest is an eCommerce anti-conference unlike anything you've gone to in the past. Break from tradition and take your eCommerce game to the next level with a touch of magic.

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Marketing Strategy
August 19, 2019

The NFL Season: 5 Ways to Coach Your Marketing Strategy to a Win

Written by

Hawke Media

The NFL season is kicking off soon, so take advantage of these seasonal marketing strategies to make an impact and gain new audiences before your competitors.

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News & Events
August 16, 2019

Vote Up for Blazing Trails: Cannabis Marketing at SXSW 2020

Written by

Hawke Media

The Cannabis industry is on fire, and cannabis marketers need to learn the best strategies to stay competitive. Blazing Trails at SXSW 2020 is the place to hit the ground running.

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News & Events
September 13, 2019

19 Reasons Why Hawkefest is the Best Event of 2019

Written by

Hawke Media

Hawkefest is the anti-conference of 2019. Network in Los Angeles with entrepreneurs, venture capitalists, and like-minded professionals across multiple industries.

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Marketing Strategy
February 3, 2020

Everything You Need to Know: Marketing Agency vs. Hiring In-House

Written by

Hawke Media

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

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News & Events
December 19, 2019

9 Ecommerce Conferences You Can’t Miss in 2020

Written by

Hawke Media

You won't want to miss these 9 amazing ecommerce conferences in 2020. Around the country, you can develop your marketing skills and stay educated.

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Marketing Strategy
February 11, 2020

9 Ecommerce Platforms We Love

Written by

Hawke Media

Part of any successful ecommerce strategy is picking the best platforms to operate the various channels in the most efficient way. Check out our faves!

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Marketing Strategy
December 6, 2018

12 Digital Marketing Trends to Pay Attention to in 2020

Written by

Hawke Media

The first in our 12 Days of Marketing content series, here are 12 digital marketing trends to pay attention to in 2020 to ensure marketing success!

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Lifecycle Marketing
March 4, 2020

5 Ways to Grow Your Email List in a Meaningful Way

Written by

Hawke Media

Your email list is critical to the success of your email marketing campaigns. But how do you continue to expand your subscriber list? Use these 5 tips.

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Content & Social Media
January 24, 2020

Plain and Simple: Content Marketing 101

Written by

Hawke Media

Been hearing about content marketing and how people are winning with SEO? Don't know where to start? Read on for some helpful tips on getting your content machine in motion.

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Content & Social Media
August 15, 2017

The History and Importance of Paid Social Media

Written by

Hawke Media

Paid social media is some of the most effective outreach marketing that a brand can do to interact with followers and spread out their reach.

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Content & Social Media
April 12, 2017

How Social Media Impacts Search Engine Optimization

Written by

Hawke Media

Think social media doesn't impact search engine optimization? Think again! It may be indirect, but there is an effect on your search rankings.

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Content & Social Media
December 6, 2016

How to Win the B2C Market by Using a B2B Digital Marketing Methodology

Written by

Hawke Media

Jay Zhang discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.

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Content & Social Media
October 11, 2016

The 7 Common Elements of Viral Videos

Written by

Hawke Media

There’s a misconception that folks can easily create a viral video. You can’t control virality, but you can give yourself the best chance at it.

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Content & Social Media
September 27, 2016

3 Ways to Give Your Brand a Beauty Makeover

Written by

Hawke Media

Today, JuE is the President of Elizabeth Arden. Here’s how she helped resurrect a brand that was considered by most to be well past its prime.

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Branding & Creative
January 3, 2020

7 Tips to Create the Best Mobile Friendly Site

Written by

Hawke Media

2.71 billion people own smartphones in 2019 and Google prioritizes mobile-friendly sites, which means it's essential that e-commerce companies optimize for mobile. Find out how, here!

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Content & Social Media
September 13, 2016

How to Drive an Effective Content Marketing Strategy

Written by

Hawke Media

Normally, “PUSH” is the exact opposite of what your goal should be in content marketing. You want to pull readers in, not push them.

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Content & Social Media
January 10, 2020

7 SEO Mistakes All Experts Make

Written by

Hawke Media

When it comes to SEO, even experts make mistakes. Below are seven critical SEO mistakes that you need to correct this 2020. Take a look!

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Content & Social Media
July 12, 2016

3 Ways to Identify and Target the Right Search Terms

Written by

Hawke Media

Search is a critical way of reaching people, and that means you have to develop content and information that they want to go and find themselves.

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Content & Social Media
March 11, 2016

Is Influencer Marketing Right for B2B Companies?

Written by

Hawke Media

Insight into how influencer marketing can help your B2B company throughout the buyer decision process.

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Content & Social Media
March 10, 2016

How GrubHub Steals Restaurant's Orders with SEO

Written by

Hawke Media

GrubHub's webpages contain search engine optimized (SEO) URLs with relevant keywords for existing restaurant locations not in business with the platform.

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