Articles by

Hawke Media

Your Outsourced CMO.


News & Events
October 17, 2019

Facebook Messenger Marketing: 5 Conversational Ad Tips to Drive Revenue and Increase Subscribers

Written by

Hawke Media

Here are some of the key Facebook marketing takeaways from our webinar with Octane AI that your business can use to drive revenue and increase subscribers on Facebook Messenger, especially small to medium-sized e-commerce businesses that are revenue-focused in Q4. 

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News & Events
October 8, 2019

First Glance: 19 Photos of Hawkefest 2019

Written by

Hawke Media

Here's a first look at our top 19 photos from Hawkefest '19, our annual anti-conference that took place last Thursday, Oct. 3. at the Houdini Estate in Hollywood Hills.

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News & Events
September 30, 2019

In Case You Missed It: Here's What Was New on the Hawke Blog in September

Written by

Hawke Media

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during September. Since much of our advice includes holiday marketing planning, if you haven’t yet we recommend that you give these articles a look.

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Live From The Nest
September 26, 2019

Live from the Nest Season 2 Ep. 3 w/ Jeeyan Rostam-Abadi VP of Marketing, Hawke Media

Written by

Hawke Media

Season 2, Episode 3 of "Live from the Nest" with Hawke Media VP of Marketing, Jeeyan Rostam-Abadi. Jeeyan discusses B2B acquisition funnels, customer journeys, tactical suggestions to build a winning marketing campaign, and much more!

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Marketing Strategy
September 25, 2019

Our Content Team’s Favorite Marketing Tactics They Saw in Q3

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Here, the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q4.

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News & Events
September 24, 2019

Saving the Best for Last: Hawkefest Is the Best E-Commerce Conference to Close out 2019

Written by

Hawke Media

There’s a reason that we’ve been named one of the best e-commerce conferences to attend this year. We pride ourselves on being on the front lines of the anti-conference movement, as we brand Hawkefest as our annual anti-conference. As we’re just over one week away from Hawkefest, we want to hear from YOU and what you think of e-commerce conferences.

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Live From The Nest
September 19, 2019

Live from the Nest Season 2 Ep. 2 w/ Mike Banuelos VP of Strategy, Hawke Media

Written by

Hawke Media

Season 2, Episode 2 of "Live from the Nest" with Hawke Media VP of Strategy, Mike Banuelos. Mike discusses holiday marketing best practices, shifting ad spend priorities to hit seasonal goals, predicting consumer purchase habits, and much more!

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News & Events
September 18, 2019

Why Hawke Media and Google Celebrated the Holidays in August

Written by

Hawke Media

Why would Hawke Media put up a Christmas tree for a Hawke-Google tag team event in August? We wanted to get people talking, and more specifically talking about developing a marketing plan for the holiday season, because, in the marketing world, August is almost a little too late.

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Live From The Nest
September 5, 2019

Live from the Nest Season 2 Ep.1 w/ Daniel Chen Head of Media Buying, Hawke Media

Written by

Hawke Media

Season 2, Episode 1 of "Live From The Nest" with Hawke Media Head of Media Buying, Daniel Chen. Daniel discusses the power of social advertising, the future of digital marketing, and best practices to help your business see eCommerce results!

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News & Events
August 21, 2019

Adopt a Puppy from Found Animals at Hawkefest 2019

Written by

Hawke Media

At Hawkefest 2019, you can adopt a your very own puppy from Found Animals, a nonprofit dedicated to finding loving homes for vulnerable pets.

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Marketing Strategy
August 20, 2019

3 Best Cannabis Marketing Strategies to Elevate Your Brand

Written by

Hawke Media

Cannabis marketing strategies can be a waste without the right guidance. These 3 best strategies can grow your brand and elevate your cannabis success.

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News & Events
August 19, 2019

Hawkefest Gives Back: Partnering with Orphaned Starfish

Written by

Hawke Media

Hawkefest has partnered with the Orphaned Starfish Foundation to bring education and job training to vulnerable children all over the world.

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News & Events
August 19, 2019

Hawkefest: What is an Anti-Conference?

Written by

Hawke Media

Hawkefest is an eCommerce anti-conference unlike anything you've gone to in the past. Break from tradition and take your eCommerce game to the next level with a touch of magic.

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Marketing Strategy
August 19, 2019

The NFL Season: 5 Ways to Coach Your Marketing Strategy to a Win

Written by

Hawke Media

The NFL season is kicking off soon, so take advantage of these seasonal marketing strategies to make an impact and gain new audiences before your competitors.

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News & Events
August 16, 2019

Vote Up for Blazing Trails: Cannabis Marketing at SXSW 2020

Written by

Hawke Media

The Cannabis industry is on fire, and cannabis marketers need to learn the best strategies to stay competitive. Blazing Trails at SXSW 2020 is the place to hit the ground running.

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News & Events
September 13, 2019

19 Reasons Why Hawkefest is the Best Event of 2019

Written by

Hawke Media

Hawkefest is the anti-conference of 2019. Network in Los Angeles with entrepreneurs, venture capitalists, and like-minded professionals across multiple industries.

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News & Events
August 14, 2019

5 Ecommerce Conferences You Can’t Miss in 2019

Written by

Hawke Media

You won't want to miss these 5 amazing ecommerce conferences in 2019. Around the country, you can develop your marketing skills and stay educated.

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Content & Social Media
August 15, 2017

The History and Importance of Paid Social Media

Written by

Hawke Media

Paid social media is some of the most effective outreach marketing that a brand can do to interact with followers and spread out their reach.

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Content & Social Media
April 12, 2017

How Social Media Impacts Search Engine Optimization

Written by

Hawke Media

Think social media doesn't impact search engine optimization? Think again! It may be indirect, but there is an effect on your search rankings.

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Content & Social Media
December 6, 2016

How to Win the B2C Market by Using a B2B Digital Marketing Methodology

Written by

Hawke Media

Jay Zhang discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.

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Content & Social Media
October 11, 2016

The 7 Common Elements of Viral Videos

Written by

Hawke Media

There’s a misconception that folks can easily create a viral video. You can’t control virality, but you can give yourself the best chance at it.

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Content & Social Media
September 27, 2016

3 Ways to Give Your Brand a Beauty Makeover

Written by

Hawke Media

Today, JuE is the President of Elizabeth Arden. Here’s how she helped resurrect a brand that was considered by most to be well past its prime.

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Content & Social Media
September 13, 2016

How to Drive an Effective Content Marketing Strategy

Written by

Hawke Media

Normally, “PUSH” is the exact opposite of what your goal should be in content marketing. You want to pull readers in, not push them.

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Content & Social Media
July 25, 2016

7 SEO Mistakes All Experts Make

Written by

Hawke Media

When it comes to SEO, even experts make mistakes. Below are seven critical SEO mistakes that you need to correct this 2016

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Content & Social Media
July 12, 2016

3 Ways to Identify and Target the Right Search Terms

Written by

Hawke Media

Search is a critical way of reaching people, and that means you have to develop content and information that they want to go and find themselves.

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Content & Social Media
March 11, 2016

Is Influencer Marketing Right for B2B Companies?

Written by

Hawke Media

Insight into how influencer marketing can help your B2B company throughout the buyer decision process.

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Content & Social Media
March 10, 2016

How GrubHub Steals Restaurant's Orders with SEO

Written by

Hawke Media

GrubHub's webpages contain search engine optimized (SEO) URLs with relevant keywords for existing restaurant locations not in business with the platform.

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Marketing Strategy
May 3, 2016

The Ecommerce Pyramid

Written by

Hawke Media

Getting started with e-commerce doesn't have to be a daunting task if you understand the hierarchy that's involved. Here's a general outline:

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Content & Social Media
September 17, 2015

How Great Content Feeds Great Social Media

Written by

Hawke Media

Tracing the evolution of marketing alongside the growth of social media is the job of a brand so to help consumers discover a better version of themselves

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