Articles by

Jared Rosenberg

As Hawke Media's Content Manager, Jared oversees the production of all content related to marketing, entrepreneurship, ecommerce and culture. He hopes he's doing a good job - let him know what you think: [email protected].


News & Events
June 25, 2019

Highlights from the First Half of 2019

Written by

Jared Rosenberg

We take a look at the biggest marketing developments and pop culture happenings from the first half of 2019.

Read Post →
Culture & Lifestyle
June 6, 2019

4 Father's Day Campaigns We Love and Why They Work

Written by

Jared Rosenberg

Father's Day is a chance to seize a cultural moment, associate your brand with relevant feelings and create a conversation. These four campaigns did it right.

Read Post →
Marketing Strategy
May 29, 2019

Data-Driven Marketing: Using Google Analytics to Optimize Your Strategy

Written by

Jared Rosenberg

Data tells a story. Here are five key best practices to translate it into data-driven marketing strategies.

Read Post →
Content & Social Media
March 28, 2019

Marketing Mythbusters: 4 Content Marketing Fallacies That Could Sink Your Strategy

Written by

Jared Rosenberg

Content marketing can seem like an expensive and mystifying endeavor. We're here to clear up a few common misconceptions to help you crush the content game.

Read Post →
Content & Social Media
December 21, 2018

Content Marketing Strategy: Brands as Publishers

Written by

Jared Rosenberg

Consumer brands are publishing content to grow awareness and deepen connections with customers. Read on to see why this trend will continue in 2019.

Read Post →
Marketing Strategy
December 12, 2018

8 Ecommerce Platforms We Love

Written by

Jared Rosenberg

Part of any successful ecommerce strategy is picking the best platforms to operate the various channels in the most efficient way. Check out our faves!

Read Post →
Content & Social Media
December 11, 2018

9 Effective Content Formats Every B2B Company Should Use

Written by

Jared Rosenberg

Check out the nine most effective content formats for B2B companies to develop trust and credibility within their target market.

Read Post →
Content & Social Media
July 31, 2018

Content Marketing 101

Written by

Jared Rosenberg

Content marketing is the latest buzzword in marketing. But what does it really mean? And how can you make your content bring in more business?

Read Post →
Lifecycle Marketing
July 17, 2018

Email Marketing Strategy 101: The Basics

Written by

Jared Rosenberg

Email is one of the biggest revenue drivers for ecommerce companies. Learn how to incorporate email into your marketing mix with this comprehensive guide.

Read Post →
Content & Social Media
June 22, 2018

Social Media 101

Written by

Jared Rosenberg

Social media is your opportunity to build a community around your brand. But a lot more goes into a successful social media strategy than just being on the platforms. Learn what you need to know in order to the most of your social media presence.

Read Post →
Marketing Strategy
July 11, 2019

Digital Marketing Strategy 101: The Basics

Written by

Jared Rosenberg

Think you're ready to launch your digital marketing strategy? Make sure you know the major channels and these basic concepts in order to grow your brand.

Read Post →