Articles by

Jeeyan Rostam-Abadi

Jeeyan is Hawke Media's VP of Marketing. He's managed millions in media dollars, but also enjoys collecting sneakers, eating food, talking about business and hanging out with cats.


Content & Social Media
August 13, 2019

Does a $5 Billion Fine Solve Facebook's Privacy Problems?

Facebook's $5 billion settlement isn't enough to protect privacy rights. The massive social platform is an uncontrollable beast with no signs of slowing down or staying safe.

Read Post →
Marketing Strategy
March 20, 2019

Digital Marketing Tips: What to Do in an Emergency

The recent outage across Facebook, Instagram and WhatsApp sent marketers into a panic. Find out how you can be prepared for the next emergency.

Read Post →
Marketing Strategy
November 14, 2018

Marketing Tips: Using Google Analytics to Plan Your Strategy

Check out these marketing tips on how to use insights from third-party analytics platforms (like Google Analytics) to build an effective marketing plan.

Read Post →
Paid Media
April 14, 2017

Which Social Media Platform Is Right For Your Business?

Before doing paid acquisition marketing, it's important to ask yourself: Which social media platform(s) is best for my brand?

Read Post →
Paid Media
February 28, 2017

Advantages of Mobile Marketing on Facebook

There are a lot of benefits to placing ads on the mobile newsfeed and Facebook’s Audience Network only.

Read Post →
Paid Media
January 13, 2017

Optimizing Facebook Campaigns and Manually Bidding for Conversions

Curious about conversion optimization on Facebook? Here's how to manually bid for a conversion or action, and the importance of doing so.

Read Post →
Paid Media
August 2, 2016

How to Design and Implement a Flawless Facebook Strategy

While many consumers think of Facebook as a social media platform, it is also an extremely efficient and effective means of reaching your target audience.

Read Post →