Articles by

Sara Ehlers

Sara is a Social Media & Influencer Manager at Hawke. When she’s not strategizing content for brands, she runs a fashion and lifestyle blog in her spare time - check out her website www.lovesarafaye.com


Content & Social Media
July 9, 2019

Shoppable Influencer Posts

Written by

Sara Ehlers

Instagram has made it possible for users to shop directly from their favorite influencers’ feeds. What does that mean for marketers, influencers and consumers?‍

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Content & Social Media
June 7, 2019

Back to Basics: How to Build a Foundation for Your Brand

Written by

Sara Ehlers

Building a brand foundation around purpose and story is crucial to longterm success. Here's are 4 key things to keep in mind.

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Marketing Strategy
April 23, 2019

4 Marketing Lessons to Learn from Kanye's Sunday Service

Written by

Sara Ehlers

We break down 4 marketing techniques to learn from Kanye West's Sunday Service at Coachella that you might use in your next campaign.

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Content & Social Media
February 6, 2019

6 Social Media Lessons to Learn from Fyre Fest

Written by

Sara Ehlers

Fyre Fest was a disaster - but every disaster is also a learning opportunity. Our social media experts identified five important lessons from Fyre Fest.

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News & Events
October 18, 2018

Hawkefest 2018: A Recap

Written by

Sara Ehlers

Take a look at what went down at Hawkefest this year, LA's premier ecommerce "anti-conference," where the best and brightest in the industry come to play!

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