Articles by

Shayna Zeigen

Shayna Zeigen is the Public Relations Coordinator at Hawke Media.


News & Events
January 17, 2019

We've Officially Landed in New York!

Written by

Shayna Zeigen

After a year filled with growth and success, Hawke is spreading its wings to new locations. First stop? New York City, of course!

Read Post →
Web
December 17, 2018

5 Ways to Convert Website Visitors Into Customers

Written by

Shayna Zeigen

Have a low conversion rate and don't know how to fix it? Use these five tips to increase your website conversion rate and boost ecommerce sales!

Read Post →
Content & Social Media
December 14, 2018

6 Ways to Use Shoppable Instagram Posts to Boost Revenue

Written by

Shayna Zeigen

Shoppable Instagram posts are a great way to boost revenue. Here are 6 ways to incorporate them into your brand's social media strategy.

Read Post →
Paid Media
December 10, 2018

10 Tips for a Killer Facebook Marketing Strategy

Written by

Shayna Zeigen

For our third installment in our 12 Days of Marketing series, here are 10 tips for creating an efficient and effective Facebook marketing strategy.

Read Post →
Lifecycle Marketing
December 7, 2018

11 Ways to Boost Your Email Marketing Strategy

Written by

Shayna Zeigen

The second piece of content in our 12 Days of Marketing series is all about the different ways to boost your email strategy.

Read Post →
Marketing Strategy
December 6, 2018

12 Digital Marketing Trends to Pay Attention to in 2019

Written by

Shayna Zeigen

The first in our 12 Days of Marketing content series, here are 12 digital marketing trends to pay attention to in 2019 to ensure marketing success!

Read Post →
News & Events
November 30, 2018

Hawke Media Named Company of the Year, West by Best in Biz Awards...and more!

Written by

Shayna Zeigen

Hawke Media has been raking in the awards and we want to share some of our wins with you. Check out the latest additions to our trophy case!

Read Post →
Lifecycle Marketing
November 26, 2018

Keep Calm and Email On: Email Marketing Best Practices for the Holidays

Written by

Shayna Zeigen

December is a crazy month for retailers. Use these email marketing best practices to help ensure your holiday campaigns are as successful as possible.

Read Post →
Marketing Strategy
September 17, 2018

The Top 5 Ecommerce Conferences to Attend in Q4

Written by

Shayna Zeigen

Attending ecommerce conferences is a great way to set yourself up for success in 2019. Here are the best conferences to attend in the last quarter of 2018.

Read Post →
Content & Social Media
September 4, 2018

Video Killed the Radio Star: The Importance of Video Marketing

Written by

Shayna Zeigen

Video marketing is one of the most versatile and profitable channels of digital marketing. Learn how it can help your brand's overall marketing efforts.

Read Post →
Lifecycle Marketing
August 15, 2018

5 Ways to Grow Your Email List in a Meaningful Way

Written by

Shayna Zeigen

Your email list is critical to the success of your email marketing campaigns. But how do you continue to expand your subscriber list? Use these 5 tips.

Read Post →
Marketing Strategy
July 20, 2018

What Comic-Con Can Teach Us About Experiential Marketing

Written by

Shayna Zeigen

Comic-Con is back, which means we're about to see some killer experiential marketing tactics! Learn how to incorporate these same tactics to help boost your own marketing strategy.

Read Post →
News & Events
August 3, 2018

Marketing Marijuana: Meet Hawkefest's Women-Led Cannabis Panel

Written by

Shayna Zeigen

Want to be successful in the cannabis industry? Talk marketing marijuana with Hawkefest's female-led cannabis panel. Read more about what to expect and apply to attend today!

Read Post →
Marketing Strategy
June 15, 2018

Build An Ecommerce Loyalty Program: 7 Tips From The Web's Most Successful Examples

Written by

Shayna Zeigen

Loyal customers spend considerably more money with your business over time. Creating the right ecommerce loyalty program directly translates into more sales for your business. Use these tips from seven of the best loyalty programs out there to improve your own loyalty program and increase your customer retention rate.

Read Post →
Content & Social Media
May 23, 2018

3 Ways to Spot Fake Influencers & Why Authenticity is Key

Written by

Shayna Zeigen

Don't believe everything you see. Fake influencers are on the rise and, in a market where authenticity is key, it's crucial you know how to spoke the fakers. Here are three ways to ensure your next influencer marketing campaign is with an actual influencer and not some phony.

Read Post →
Content & Social Media
May 18, 2018

Seasonal Versus Evergreen Content: The What, When and Why

Written by

Shayna Zeigen

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy. But what do those terms mean? And what place do they serve in your overall content strategy? Here we break it down for you and give you the what, when and why of evergreen and seasonal content.

Read Post →
Paid Media
May 15, 2018

Confused About Google's AdWord Auction? Think About Blue Pencils.

Written by

Shayna Zeigen

Google's AdWord Auction is where media buyers purchase keywords in order to get their ads to appear on Google searches. But more goes into winning the bid than just money. Learn what you need to know to be successful in Google's Ad Auction and all that goes into creating a great ad.

Read Post →
Lifecycle Marketing
May 10, 2018

How the Gmail Update Will Affect Your Email Marketing Strategy

Written by

Shayna Zeigen

The new Gmail update is here, but what does that mean for your email marketing strategy? Here are the most important new Gmail features and how they will affect your email marketing efforts.

Read Post →
Marketing Strategy
February 16, 2017

Introducing The Nest: Hawke Media’s Co-Retail Space

Written by

Shayna Zeigen

The Nest will house 10 of the coolest online brands—offline—in the heart of Abbot Kinney at the House of Wylie, 1301 Abbot Kinney Blvd in Venice.

Read Post →
Content & Social Media
November 21, 2016

Experiential Marketing - Should Your Brand be Doing it?

Written by

Shayna Zeigen

Experiential marketing engages consumers with brands through a memorable experience. Ask these three questions to decide if experiential is for you.

Read Post →