Be Careful With Your Customers’ Data

“A March 2014 study by GfK found that 60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago…

In December 2013 polling by Radius Global Market Research, more than three-quarters of internet users at least ‘somewhat agreed’ that they would stop using a service, product or retailer if they felt their privacy was violated.”

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