Email isn’t always for passive aggressive delegation. When you incorporate email marketing into your business your business is certain to grow. According to McKinsey email is almost 40 times more effective than Facebook and Twitter, combined, in helping your business acquire new customers. The advantages you’ll see in your business’ growth long term are priceless.
It’s important to understand that not everyone who joins your email list will immediately convert into a customer. You have to get to know them as they are getting to know you. People are more likely to do business with people they know, like and trust. With email you’re able to capture a new visitor’s attention and nurture that relationship with beneficial and informative content. They may be overwhelmed by what you are trying to sell them, so make your message clear.
It can be hard to keep customers interested in your business all of the time. Especially when they might not necessarily need your services on a regular basis. Email isn’t just about pushing information on your customer, it’s more about creating content they look forward to seeing. Encourage subscribers to share their feedback and ideas. Not only will this start a conversation, it’ll bridge the gap between business and consumer and generate a more approachable relationship.
When you find a communication strategy that best fits your audience’s needs you will see a higher return overall, because, you better understand your customer. One of the most beneficial parts to email marketing is how customizable it is compared to other channels. You can communicate with people based on many demographics as well as psychographics. Use the customer’s interests, purchase behavior, location and gender to your advantage. You will learn quickly what’s working and what’s not by analyzing which emails are generating the most opens and clicks. Once you learn what works, you’ve found that sweet spot.
About: Hawke Media is full service outsourced CMO and digital advertising agency with clients in Santa Monica, Los Angeles, San Jose, San Francisco, Chicago and New York.