Content & Social Media

Content & Social Media
November 27, 2019

Black Friday and Cyber Monday: Creating an Influencer Strategy

Written by

Jenna Hughes

Creating an influencer strategy for Black Friday and Cyber Monday is easy and offers huge returns for your e-commerce business. Influencers can help you strategize.

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Content & Social Media
November 21, 2019

Seasonal Versus Evergreen Content: The What, When, and Why

Written by

Shayna Zeigen

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

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Content & Social Media
October 22, 2019

2019 Hawke Holiday Content Marketing Plan

Written by

Hawke Media

Do you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q4 and beyond.

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Content & Social Media
October 21, 2019

Why Stock Photography will Sink Your Social Brand: You Need Your Own Social Content

Written by

Tyler Grove

Stock photos are a thing of the past. Here’s how original social content differs from stock images and how to enhance your social content through social images.

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Content & Social Media
October 9, 2019

Seasonal Versus Evergreen Content: The What, When, and Why

Written by

Shayna Zeigen

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

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Content & Social Media
October 7, 2019

4 Influencers Fashion Brands Should Be Paying Attention to in 2020—and Why

Written by

Tyler Grove

In order to get noticed in an increasingly crowded Instagram space, top fashion influencers have to find ways to stand out from their competitors. Here are four influencers who fashion brands shouldn’t sleep on and are already grabbing our attention as we head into 2020.

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Content & Social Media
September 12, 2019

Instagram Influencer Marketing: 5 Best Practices to Keep Engagements Running Smoothly

Written by

Bryce Henley

The goal of influencer marketing is to capture a new or adjacent audience by appearing “naturally” within the influencer’s content, not to spam their page or wall with your specific creative. Let's break down some best practices for engaging an influencer to represent your brand, product, or event.

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Content & Social Media
August 13, 2019

Does a $5 Billion Fine Solve Facebook's Privacy Problems?

Facebook's $5 billion settlement isn't enough to protect privacy rights. The massive social platform is an uncontrollable beast with no signs of slowing down or staying safe.

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Content & Social Media
July 17, 2019

3 Reasons to Celebrate World Emoji Day

In honor of World Emoji Day, we explore the evolution of emojis, how they have forever changed our communication styles and their ability to transcend identity. 

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Content & Social Media
July 16, 2019

What Does SEO Stand For?

Written by

Andrew Chacon

SEO, or Search Engine Optimization, helps your website gain visibility in search engine results. Read on to find out how SEO can help your business.

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Content & Social Media
July 9, 2019

Shoppable Influencer Posts

Written by

Sara Ehlers

Instagram has made it possible for users to shop directly from their favorite influencers’ feeds. What does that mean for marketers, influencers and consumers?‍

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Content & Social Media
June 21, 2019

Thinking Beyond Blogs: 3 Additional Formats to Use in Your Content Marketing Strategy

Written by

Phoebe Neuman

Fallen into a rut of posting generic articles? These three formats will reignite your content marketing mix, winning leads and boosting organic traffic.

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Content & Social Media
June 20, 2019

Why Your CBD Brand Needs a Blog

Written by

James Han

With major digital platforms placing restrictions on advertising for CBD brands, learn why a blog is a critical component of your CBD marketing mix.

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Content & Social Media
June 18, 2019

How to Use Your Competitors to Gain Key SEO Insights

Written by

Andrew Chacon

Here's how to complete an SEO competitive analysis to gain key insights into what your competitors are doing and how to outperform them.

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Content & Social Media
June 17, 2019

Why Instagram Story Highlights are the Billboards of Your Brand

Written by

Chris Liu

Instagram stories are a critical part of any brand's social media strategy. Here's how you can take advantage of them.

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Content & Social Media
June 11, 2019

What Instagram's Branded Content Ads Mean for Brands & Influencers

Written by

Daniel Chen

Instagram's new Branded Content Ads allow influencers to give brands controlled access to boost their posts. Here's what it means for everyone involved.

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Content & Social Media
June 10, 2019

3 Ways to Scale Your Business on Social in an Ever-Changing Landscape

Written by

Tyler Grove

With the social landscape constantly shifting, it can be a challenge for brands to keep up. Here are three tips to help you stay the course and scale.

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Content & Social Media
June 7, 2019

Back to Basics: How to Build a Foundation for Your Brand

Written by

Sara Ehlers

Building a brand foundation around purpose and story is crucial to longterm success. Here's are 4 key things to keep in mind.

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Content & Social Media
June 6, 2019

How to Audit Your Social Media Strategy Like a Pro

Whether you're a new or established brand, you need to continually audit your social media strategy. Check out these key questions to keep you on point.

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Content & Social Media
May 31, 2019

Think Like a Magazine Editor, Act Like a Content Marketer

Written by

Phoebe Neuman

It takes more than SEO content to stand out. Creating showpiece content that looks like it came from a magazine can take your brand to the next level.

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Content & Social Media
May 28, 2019

How to Create Content Your Audience Actually Cares About

Learn how to create content that your audience cares about to cut through the noise, helping them discover and remember you.

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Content & Social Media
March 28, 2019

Marketing Mythbusters: 4 Content Marketing Fallacies That Could Sink Your Strategy

Written by

Jared Rosenberg

Content marketing can seem like an expensive and mystifying endeavor. We're here to clear up a few common misconceptions to help you crush the content game.

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Content & Social Media
February 28, 2019

Marketing Mythbusters: Instagram Giveaways

Thinking about doing an Instagram giveaway to increase brand awareness? Here's why you should think again...

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Content & Social Media
February 6, 2019

6 Social Media Lessons to Learn from Fyre Fest

Written by

Sara Ehlers

Fyre Fest was a disaster - but every disaster is also a learning opportunity. Our social media experts identified five important lessons from Fyre Fest.

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