Content & Social Media

Content & Social Media
August 17, 2020

Marketing Masters: TikTok Provides Immersive Brand Experiences with Ban Looming

Written by

Sophie Helfend

TikTok could be your brand's ticket to connecting with Gen Z, touting high engagement and immersive content, it could be the next evolution in social media advertising.

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Content & Social Media
April 29, 2020

How Freelancers Can Use Marketing Tactics to Grow Their Business in Uncertain Times

Written by

Hawke Media

Whether you’re a new freelancer or a seasoned writer looking for more clients, content creation is now more important than ever. Read on to learn how to get freelance clients by using a few tried-and-true marketing tactics.

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Content & Social Media
March 10, 2020

Thinking Beyond Blogs: 3 Additional Formats to Use in Your Content Marketing Strategy

Written by

Phoebe Neuman

Fallen into a rut of posting generic articles? These three formats will reignite your content marketing mix, winning leads and boosting organic traffic.

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Content & Social Media
February 10, 2020

Building Trust: Influencer Marketing

Written by

Hawke Media

Five steps to building trust in influencer marketing: bridging the gap, budget flexibility, reusable content, labors of love, and effective execution.

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Content & Social Media
January 24, 2020

Plain and Simple: Content Marketing 101

Written by

Hawke Media

Been hearing about content marketing and how people are winning with SEO? Don't know where to start? Read on for some helpful tips on getting your content machine in motion.

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Content & Social Media
January 10, 2020

7 SEO Mistakes All Experts Make

Written by

Hawke Media

When it comes to SEO, even experts make mistakes. Below are seven critical SEO mistakes that you need to correct this 2020. Take a look!

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Content & Social Media
January 2, 2020

Holiday Hangover: 3 Ways to Avoid Marketing Myopia

Written by

Hawke Media

Don't get caught unprepared with a short-sighted marketing strategy. Read on to find out if your company is suffering from a case of marketing myopia.

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Content & Social Media
December 23, 2019

12 Days of Holiday Marketing Tips

Written by

Hawke Media

Gather round the fire with Hawke Media COO & Co-Founder Tony Delmercado for 12 of the best marketing tips to keep your brand on the nice list this holiday season!

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Content & Social Media
December 20, 2019

Get Creative, Gain an Audience through Instagram Stories Ads

Learn how some of the biggest brands successfully take advantage of Instagram Stories ads to tell a story and increase conversions.

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Content & Social Media
December 11, 2019

2019 Hawke Holiday Content Marketing Plan

Written by

Hawke Media

Do you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q1 and beyond.

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Content & Social Media
November 27, 2019

Black Friday and Cyber Monday: Creating an Influencer Strategy

Written by

Jenna Hughes

Creating an influencer strategy for Black Friday and Cyber Monday is easy and offers huge returns for your e-commerce business. Influencers can help you strategize.

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Content & Social Media
November 21, 2019

Seasonal Versus Evergreen Content: The What, When, and Why

Written by

Shayna Zeigen

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

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Content & Social Media
October 21, 2019

Why Stock Photography will Sink Your Social Brand: You Need Your Own Social Content

Written by

Tyler Grove

Stock photos are a thing of the past. Here’s how original social content differs from stock images and how to enhance your social content through social images.

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Content & Social Media
October 9, 2019

Seasonal Versus Evergreen Content: The What, When, and Why

Written by

Shayna Zeigen

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

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Content & Social Media
October 7, 2019

4 Influencers Fashion Brands Should Be Paying Attention to in 2020—and Why

Written by

Tyler Grove

In order to get noticed in an increasingly crowded Instagram space, top fashion influencers have to find ways to stand out from their competitors. Here are four influencers who fashion brands shouldn’t sleep on and are already grabbing our attention as we head into 2020.

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Content & Social Media
September 12, 2019

Instagram Influencer Marketing: 5 Best Practices to Keep Engagements Running Smoothly

Written by

Bryce Henley

The goal of influencer marketing is to capture a new or adjacent audience by appearing “naturally” within the influencer’s content, not to spam their page or wall with your specific creative. Let's break down some best practices for engaging an influencer to represent your brand, product, or event.

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Content & Social Media
August 13, 2019

Does a $5 Billion Fine Solve Facebook's Privacy Problems?

Facebook's $5 billion settlement isn't enough to protect privacy rights. The massive social platform is an uncontrollable beast with no signs of slowing down or staying safe.

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Content & Social Media
July 17, 2019

3 Reasons to Celebrate World Emoji Day

In honor of World Emoji Day, we explore the evolution of emojis, how they have forever changed our communication styles and their ability to transcend identity. 

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Content & Social Media
July 16, 2019

What Does SEO Stand For?

Written by

Andrew Chacon

SEO, or Search Engine Optimization, helps your website gain visibility in search engine results. Read on to find out how SEO can help your business.

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Content & Social Media
July 9, 2019

Shoppable Influencer Posts

Written by

Sara Ehlers

Instagram has made it possible for users to shop directly from their favorite influencers’ feeds. What does that mean for marketers, influencers and consumers?‍

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Content & Social Media
June 20, 2019

Why Your CBD Brand Needs a Blog

Written by

James Han

With major digital platforms placing restrictions on advertising for CBD brands, learn why a blog is a critical component of your CBD marketing mix.

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Content & Social Media
June 18, 2019

How to Use Your Competitors to Gain Key SEO Insights

Written by

Andrew Chacon

Here's how to complete an SEO competitive analysis to gain key insights into what your competitors are doing and how to outperform them.

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Content & Social Media
June 17, 2019

Why Instagram Story Highlights are the Billboards of Your Brand

Written by

Chris Liu

Instagram stories are a critical part of any brand's social media strategy. Here's how you can take advantage of them.

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Content & Social Media
June 11, 2019

What Instagram's Branded Content Ads Mean for Brands & Influencers

Written by

Daniel Chen

Instagram's new Branded Content Ads allow influencers to give brands controlled access to boost their posts. Here's what it means for everyone involved.

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