Lifecycle Marketing

Lifecycle Marketing
October 16, 2019

How to Increase B2B Sales With Email Marketing

Written by

Sujan Patel

Once you establish (or fine-tune) your email marketing approach, it’s a low-touch sales generator that works steadily in the background while your team turns their attention to more hands-on marketing techniques. Here’s how to use email marketing to increase B2B sales in your business.

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Lifecycle Marketing
September 17, 2019

Email Drip Marketing Campaigns: How to Set up a Conditional Split Workflow to Increase Personalization

Written by

Justine Rellosa

Want to optimize your email marketing efforts? We run you through the process of setting up a split flow within Klaviyo so you can deliver the right content to the proper people.

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Lifecycle Marketing
September 10, 2019

The Secret to Success: Preparing Your E-Commerce Strategy for the Holiday Season Starts Now!

Written by

Justine Rellosa

Never fear, because we have you covered with plenty of e-commerce ideas as you head into the busiest time of the year. Here are five key email marketing strategies to deploy for this holiday season. 

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Lifecycle Marketing
July 25, 2019

How MailChimp is Expanding Beyond Email: 3 New Features

Written by

Justine Rellosa

Mailchimp is aiming to be more than just an email marketing platform. Check out these 3 new features that make Mailchimp an all-in-one marketing platform.

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Lifecycle Marketing
April 24, 2019

6 Easy Ways to Boost Your Email Open Rates

Written by

Rachel Broas

Strategies behind making the most effective use if email marketing strategies. Six steps are outlined for you to get your emails opened and read!

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Lifecycle Marketing
March 7, 2019

Marketing Mythbusters: 6 Misconceptions that Could Hurt Your Email Marketing Strategy

Written by

Hayley Maltz

Email is a ubiquitous marketing channel - but are you falling prey to these mistakes? Our experts break down six common email marketing misconceptions.

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Lifecycle Marketing
February 14, 2019

Email Marketing Best Practices: 6 Tips from an Expert

Written by

Jesse Bern

We've identified six critical areas to focus on when building your email strategy for ecommerce. Read on to find out the keys to successful email marketing!

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Lifecycle Marketing
December 7, 2018

11 Ways to Boost Your Email Marketing Strategy

Written by

Shayna Zeigen

The second piece of content in our 12 Days of Marketing series is all about the different ways to boost your email strategy.

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Lifecycle Marketing
November 28, 2018

Facebook Messenger Marketing

Written by

Hayley Maltz

Check out our step-by-step guide to building effective, conversion-boosting Facebook Messenger marketing campaigns with chatbots.

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Lifecycle Marketing
November 26, 2018

Keep Calm and Email On: Email Marketing Best Practices for the Holidays

Written by

Shayna Zeigen

December is a crazy month for retailers. Use these email marketing best practices to help ensure your holiday campaigns are as successful as possible.

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Lifecycle Marketing
August 15, 2018

5 Ways to Grow Your Email List in a Meaningful Way

Written by

Shayna Zeigen

Your email list is critical to the success of your email marketing campaigns. But how do you continue to expand your subscriber list? Use these 5 tips.

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Lifecycle Marketing
July 17, 2018

Email Marketing Strategy 101: The Basics

Written by

Jared Rosenberg

Email is one of the biggest revenue drivers for ecommerce companies. Learn how to incorporate email into your marketing mix with this comprehensive guide.

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Lifecycle Marketing
May 10, 2018

How the Gmail Update Will Affect Your Email Marketing Strategy

Written by

Shayna Zeigen

The new Gmail update is here, but what does that mean for your email marketing strategy? Here are the most important new Gmail features and how they will affect your email marketing efforts.

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Lifecycle Marketing
February 13, 2017

Your Grandma Can't Read Your Emails: Step Up Mobile Email Design

It’s time to reimagine your mobile email design and make sure it is legible on a mobile device for Grandma’s viewing pleasure.

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Lifecycle Marketing
February 6, 2017

The 5-Step Guide to Optimizing Emails for Mobile Devices

Emails are great for driving site visits but it’s important to think about the holistic experience. Optimizing emails for mobile is only part of the puzzle.

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Lifecycle Marketing
January 23, 2017

Connecting the Dots Between Blog Content and Emails

Written by

Hayley Maltz

Having blog content goes further than search engine optimization (SEO), it allows you to show yourself as a thought leader to your audience continuously.

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Lifecycle Marketing
November 30, 2016

Email Mistakes: How Chubbies Shorts Goofed and Capitalized

Hey, email mistakes happen. But here is how you can address those errors, whether you’re dealing with a mailing list of 100 or 100,000.

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Lifecycle Marketing
June 16, 2015

The Dos and Don’ts of Email Marketing

Written by

Marissa Jimenez

If you are questioning whether a certain email marketing strategy will work you don’t need the right answer, but you do need to test it.

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Lifecycle Marketing
March 24, 2015

Email Marketing: 5 Ways To Keep Them Coming Back

Written by

Marissa Jimenez

Email marketing is unique from most other marketing channels because it allows you to establish and build upon an ongoing relationship.

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Lifecycle Marketing
February 26, 2015

Subject Line: Would You Read This?

I have seen subject line wins and losses across platforms, industries, demographics, etc so let me let you in on the little tricks that have worked for me.

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Lifecycle Marketing
July 2, 2014

Creating An Optimal Win-Back Campaign

The formula I’ve learned to love when it comes to a win-back campaign is: the right message + careful timing = a successful win-back campaign.

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Lifecycle Marketing
June 25, 2014

Responsive vs. Attractive Emails

When it comes to responsive vs. attractive email designs, the days where graphically appealing images were all it took to make an email work are over.

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Lifecycle Marketing
June 19, 2014

Email Mobile Optimization Tips

Mobile users are on the rise and email mobile optimization is becoming a common issue for marketers. Keep these things in mind to succeed.

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