Marketing Strategy

Marketing Strategy
March 30, 2020

Built with Purpose: How Hawke Is Designed to Help Your Business During a Global Crisis

Written by

Hawke Media

Marketing and advertising during a crisis might seem counterintuitive, but it's the perfect time to get noticed and build brand equity. See how Hawke Media is perfectly positioned to help you accomplish your goals and make it out of a crisis like coronavirus on top.

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Marketing Strategy
March 20, 2020

Hawke Media Amazon Report During the Coronavirus

Written by

Hawke Media

The "stay at home" economy has become a necessity in an age of quarantine and social distancing. Large online retailer like Amazon and 3rd party sellers are in prime position to gain on the 13% market share online sales had last year.

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Marketing Strategy
March 17, 2020

Doing Business During The Coronavirus

Written by

Hawke Media

Find out how to make your business model pandemic-proof to fend of the economic downturn caused by Coronavirus. Set your business up for growth in a changing landscape.

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Marketing Strategy
March 2, 2020

Laying a Foundation: 3 Ways to Ensure Online Business Growth

Written by

Amanda Levine

What does your business need to continue toward a path of growth? There are an endless number of platitudes out there with "helpful" advice, but here are 3 ways to do it that are tested and true.

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Marketing Strategy
February 27, 2020

Fashion Marketing: Keys to Successfully Growing Your Fashion Brand

It’s critical for fashion brands to communicate what makes them unique in order to grow. These are the keys to a successful digital marketing strategy.

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Marketing Strategy
February 24, 2020

5 Tips To Get More Free PR For Your Business

Written by

COO Alliance

Here are some incredible tips to help your business score free press and get your name out there. Take a look and learn some tried and true methods for getting news platforms interested.

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Marketing Strategy
February 21, 2020

Buzzword or Buzzworthy: Direct to Consumer (DTC, D2C) Demystified

Written by

Hawke Media

Learn why and how brands are building relationships with consumers while cutting out the middleman for increased revenue and low overhead. Read on to see if direct to consumer (D2C, DTC) is for you.

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Marketing Strategy
February 11, 2020

9 Ecommerce Platforms We Love

Written by

Hawke Media

Part of any successful ecommerce strategy is picking the best platforms to operate the various channels in the most efficient way. Check out our faves!

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Marketing Strategy
February 7, 2020

5 Absolutely Essential Points of Cash Flow Management

Written by

Hawke Media

Cash flow management is an absolutely essential skill every entrepreneur or executive should know, whether you use it or not. Whether you're just learning or need a refresher, here are 5 essential tenets.

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Marketing Strategy
February 3, 2020

Everything You Need to Know: Marketing Agency vs. Hiring In-House

Written by

Hawke Media

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

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Marketing Strategy
January 30, 2020

The Super Bowl Economy: Everything but Football

Written by

Hawke Media

The Super Bowl is an economic powerhouse that brings in consumers and brands the world over to get a piece of the action. Find out how the big [economic] picture looks for the big game.

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Marketing Strategy
January 23, 2020

5 Marketing Takeaways from KPop Giant BTS

BTS has taken K-POP and the world by storm, but what does that have to do with your business? Read on for some lessons on how the boy band can help your brand!

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Marketing Strategy
January 21, 2020

5 Great Ways to Get Press

Written by

Erik Huberman

Getting press for your business is important to help others discover and learn about your brand. Here are four great takeaways to get your site press.

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Marketing Strategy
January 6, 2020

The Most Exciting Content of Q4 According to Hawke's Content Superstars

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Check it out as the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q1.

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Marketing Strategy
December 9, 2019

Digital Marketing Strategy: 12 Tips to Stay on Track in 2020

Written by

Matt Osias

Hawke Media's team of content and social media experts deliver 12 simple but important tips on how to keep your digital marketing strategy on track.

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Marketing Strategy
December 4, 2019

5 Things Your Brand Can Do Without a Big Marketing Budget

Written by

Erik Huberman

Check out the 5 things your brand can do on a small marketing budget to help organically scale before putting money behind paid media.

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Marketing Strategy
November 26, 2019

3 Content Marketing Tips for Black Friday and Cyber Monday

Written by

James Han

Even though we're getting deep into Q4, we're still here to remind you that having a content marketing game plan for Black Friday and Cyber Monday can have a huge effect on your sales. Read on for our content marketing tips to help you make the most of the biggest shopping weekend of the year.

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Marketing Strategy
November 25, 2019

How to Set Up Your Socials For Black Friday/Cyber Monday Success

Written by

Chris Liu

How early is too early when it comes to preparing for two of the biggest shopping events every year, Black Friday and Cyber Monday? With proper planning ahead of the shopping season, your brand will be ready.

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Marketing Strategy
November 22, 2019

Last-Minute Strategies to Save Black Friday

Written by

Mike Banuelos

If you’re starting Black Friday planning now, there’s not much saving to be done, BUT not all hope is lost. There are strategies you can focus on to maximize increased consumer purchase behavior, and we have them right here. You can still save your Black Friday/Cyber Monday sales!

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Marketing Strategy
November 19, 2019

6 SEO Tips to Plan Your Holiday Campaign

Written by

Citta Paramita

SEO tips for the holidays can help you use valuable keywords to drive your small business' success. Here are some SEO best practices to keep in mind.

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Marketing Strategy
November 13, 2019

Digital Marketing Tips, Broken Down by Service—and Holiday—in Q4

Written by

Hawke Media

We’ve broken down some of our best holiday marketing advice by service and focused it around the Q4 holidays. Check out these service-specific tips to help you crank your holiday marketing efforts up a notch.

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Marketing Strategy
October 30, 2019

Three Reasons to Avoid a Revenue-Share with Your Marketing Agency

Written by

Erik Huberman

Learn the three reasons why revenue shares with marketing agencies are not as mutually beneficial as they seem on the surface.

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Marketing Strategy
October 29, 2019

4 Marketing Lessons to Learn from Kanye's Sunday Service

Written by

Sara Ehlers

We break down four marketing techniques to learn from Kanye West's Sunday Service at Coachella that you might use in your next campaign.

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Marketing Strategy
October 25, 2019

6 Takeaways from Working with Some of the Biggest CBD Brands

Written by

Madison Fiore

CBD marketing poses a slew of unique challenges. These are the six biggest takeaways we've developed from attending the Cannabis Summit and working with some of the world's biggest CBD brands.

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Marketing Strategy
October 23, 2019

What to Do Before Launching Digital Ads

Written by

Ellie Carroll

A successful marketing strategy is all about preparation. Here are the crucial steps to take before launching digital ads.

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