Marketing Strategy

Marketing Strategy
September 23, 2020

Hawke Media Special Report: September 23, 2020

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Hawke Media

The 2020 holiday shopping season is shaping up to be dominated by online sales as consumers continue to be concerned about safety. More on this and the hottest business and consumer trends in this week's Special Report.

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Marketing Strategy
September 16, 2020

Hawke Media Special Report: September 16, 2020

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Hawke Media

Labor Day is a precursor to the holiday season as shoppers flock to stores for sales in search of deals. Find out how this looked in 2020 plus more in this week's Special Report.

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Marketing Strategy
September 9, 2020

Hawke Media Special Report: September 9, 2020

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Hawke Media

Large US Retail Corporations had their biggest quarterly profits in the last five years in Q2 2020 and online sales aren't slowing down anytime soon, especially heading into the holidays. More on this and the latest business & consumer trends in this week's Special Report.

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Marketing Strategy
September 2, 2020

Hawke Media Special Report: September 2, 2020

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Hawke Media

US Consumers are reporting saving more as the prospect of unemployment leaves many uncertain about their financial future. This and more consumer and business trends in this week's Special Report.

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Marketing Strategy
August 27, 2020

Demystifying the 6 Objections When Hiring a Marketing Agency

Hiring a marketing agency is a major decision for your business, but hiring the right agency is the best decision for your brand. What's your excuse? Read on and we can clear it up for you.

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Marketing Strategy
August 26, 2020

Hawke Media Special Report: August 26, 2020

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Hawke Media

2 out of 3 people say a company's COVID response will impact their future spending. More on this and other up-to-the-minute consumer and business trends in this week's Special Report.

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Marketing Strategy
August 21, 2020

The Contactless Funnel: Re-Imagining Pandemic-Era Retail

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Hawke Media

Take a trip through the sales funnel re-imagined for pandemic-era retail. Businesses have been met with an extraordinary challenge, but existing technology and service options have the answer to keep them in business.

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Marketing Strategy
August 19, 2020

Hawke Media Special Report: August 19, 2020

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Hawke Media

Who's spending money, where, and on what? See where shoppers are putting their dollars and where businesses are engaging with their audiences in this week's Special Report.

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Marketing Strategy
August 12, 2020

Hawke Media Special Report: August 12, 2020

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Hawke Media

Millennials overwhelmingly support businesses that champion social just, while having adopted more online habits, haven't changed their behavior that significantly. Take a deep dive into these trends and more in this week's Special Report.

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Marketing Strategy
August 6, 2020

Hawke Media Special Report: August 6, 2020

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Hawke Media

Americans are becoming increasingly unsettled about their financial futures (except Baby Boomers) as eCommerce continues to push forward and more in this week's Special Report.

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Marketing Strategy
July 30, 2020

Hawke Media Special Report: July 30, 2020

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Hawke Media

Consumer confidence has dropped 5.7 points from June to July as financial uncertainty and unemployment grow across the US. More on this and the latest consumer & business trends in this week's Special Report.

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Marketing Strategy
July 27, 2020

Black Friday vs Cyber Monday 2020

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Hawke Media

Historically people turn out in droves to snag Thanksgiving Weekend deals to head off their holiday season spending. 2020 will be historic as habits have changed drastically favoring an online purchasing experience. Find out who the real winners of the weekend will be this year.

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Marketing Strategy
July 23, 2020

Hawke Media Coronavirus Report: July 23, 2020

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Hawke Media

With Holiday 2020 coming up fast, there are a number of new considerations for safely and successfully reaching your customers. Find out how businesses are leveraging new platforms and taking advantage of online shopping in this week's coronavirus report.

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Marketing Strategy
July 15, 2020

Hawke Media Coronavirus Report: July 15, 2020

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Hawke Media

COVID cases are continuing to break records, ad revenue is slipping on major platform, and shoppers or increasingly moving online. Data and insights on all of this and more in this week Coronavirus Report.

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Marketing Strategy
July 9, 2020

Hawke Media Coronavirus Report: July 9, 2020

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Hawke Media

It's good to be online! Take a look behind the hood at the numbers behind eCommerce's COVID-era dominance and more up-to-the-minute COVID-era trends and statistics.

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Marketing Strategy
July 1, 2020

Hawke Media Coronavirus Report: July 1, 2020

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Hawke Media

The coronavirus resurgence is causing trouble for US businesses as consumers and businesses alike face financial uncertainty in its wake, however, retail is gaining with a persistent recovery as spending continues to make strong gains.

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Marketing Strategy
June 24, 2020

Hawke Media Coronavirus Report: June 24, 2020

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Hawke Media

Reopening will continue to be turbulent for businesses, but for those entrepreneurs who can stick it out, there are eager customers and the potential to help spur on a rebounding economy.

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Marketing Strategy
June 22, 2020

5 Pride Campaigns We’re Loving During Pride Month 2020

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Hawke Media

Despite how different Pride Month this year may be from years past, brands are still crushing it. Here are five Pride campaigns that we’re loving in 2020.

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Marketing Strategy
June 17, 2020

Hawke Media Coronavirus Report: June 17, 2020

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Hawke Media

Many states and economies are beginning to reopen and numbers for the month of May suggest that the US may be able to rebound from shutting down with a 17.7% increase in retail.

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Marketing Strategy
June 10, 2020

Hawke Media Coronavirus Report: June 10, 2020

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Hawke Media

Economies are reopening, businesses are clawing back, and people are stepping back out into the world as concerns mount over increases in coronavirus cases in a number of states.

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Marketing Strategy
June 4, 2020

Hawke Media Coronavirus Report: June 4, 2020

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Hawke Media

In light of recent events, we take a closer look at the impact coronavirus has had on the black black business community in addition to our continued weekly coverage on consumer insights and business trends.

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Marketing Strategy
May 28, 2020

Hawke Media Coronavirus Report: May 28, 2020

Written by

Hawke Media

Coronavirus (COVID-19) is set to have a lasting effect on the way people think, act, and feel even after our return to normalcy. This impact on our collective consciousness is and will continue to shape new trends in how consumers interact with the world.

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Marketing Strategy
May 20, 2020

Hawke Media Coronavirus Report: May 20, 2020

Written by

Hawke Media

The "New Essentials" category is beginning to pave the way for the at-home economy as shoppers are spending more time in and around their homes they're flocking to categories like video games to improve that experience. See how that's shaping new trends in eCommerce and the world at large.

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Marketing Strategy
May 14, 2020

How to Build Strong Partnerships in the Wake of COVID-19

Written by

Riya Jindal

How do you continue to facilitate partnerships during COVID-Era limits on interaction? Hawke Media's Partnerships team offers some helpful tips on how to facilitate and maintain business connections during the pandemic.

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Marketing Strategy
May 13, 2020

Hawke Media Coronavirus Report: May 13, 2020

Written by

Hawke Media

With pushes to loosen restrictions on populations dealing with the impact of COVID-19, it's important for businesses that have the opportunity to be ready to return. Read on to see consumer and

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