Marketing Strategy

Marketing Strategy
October 15, 2019

11 Mistakes Brands Make When Hiring Digital Marketing Agencies

Written by

Phoebe Neuman

From budget woes and miscommunication to ignoring the digital landscape and more, we break down 11 of the most common mistakes brands make when working with digital marketing agencies—and how to avoid them to ensure your next engagement is a smashing success.

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Marketing Strategy
October 11, 2019

CBD Advertising: 6 Ways to Promote Your CBD Brand

Written by

Madison Fiore

With major digital platforms like Facebook, Google and Amazon banning CBD advertising, here are six other ways to put money behind promoting your brand.

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Marketing Strategy
October 1, 2019

4 Tips to Make the Most Out Of Your Influencer Collaborations

Written by

Emma Paye

Influencer marketing has its challenges, but these 4 tips can help you find success for your brand and grow results on a consistent basis.

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Marketing Strategy
September 27, 2019

Marketing Agency vs. Hiring In-House [Infographic]

Written by

Erik Huberman

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

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Marketing Strategy
September 25, 2019

Our Content Team’s Favorite Marketing Tactics They Saw in Q3

Written by

Hawke Media

Our Hawke Media Content Team loves to create AND consume top-notch content. Here, the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q4.

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Marketing Strategy
September 23, 2019

6 SEO Tips to Plan Your Holiday Campaign

Written by

Citta Paramita

SEO tips for the holidays can help you use valuable keywords to drive your small business' success. Here are some SEO best practices to keep in mind.

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Marketing Strategy
September 20, 2019

Digital Marketing Strategy: 12 Tips to Stay on Track in 2019

Written by

Matt Osias

Hawke Media's team of content and social media experts deliver 12 simple but important tips on how to keep your digital marketing strategy on track.

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Marketing Strategy
August 20, 2019

3 Best Cannabis Marketing Strategies to Elevate Your Brand

Written by

Hawke Media

Cannabis marketing strategies can be a waste without the right guidance. These 3 best strategies can grow your brand and elevate your cannabis success.

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Marketing Strategy
August 19, 2019

The NFL Season: 5 Ways to Coach Your Marketing Strategy to a Win

Written by

Hawke Media

The NFL season is kicking off soon, so take advantage of these seasonal marketing strategies to make an impact and gain new audiences before your competitors.

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Marketing Strategy
August 16, 2019

6 Takeaways from Working with the Some of the Biggest CBD Brands

Written by

Madison Fiore

CBD marketing poses a slew of unique challenges. These are the 6 biggest takeaways we've developed from attending the Cannabis Summit and working with some of the world's biggest CBD brands.

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Marketing Strategy
August 16, 2019

3 Content Marketing Tips for Black Friday and Cyber Monday

Written by

James Han

With Q4 right around the corner, having a content marketing game plan for Black Friday and Cyber Monday can have a huge effect on your sales. Read on for our content marketing tips to help you make the most of the biggest shopping weekend of the year.

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Marketing Strategy
August 15, 2019

How to Set Up Your Socials For Black Friday/Cyber Monday Success

Written by

Chris Liu

How early is too early when it comes to preparing for two of the biggest shopping events every year, Black Friday and Cyber Monday? With proper planning ahead of the shopping season, your brand will be ready.

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Marketing Strategy
August 15, 2019

Helping Business Owners Understand the eCommerce Pyramid

Written by

Josh Offman

The eCommerce pyramid represent 4 crucial steps that you can take to enhance your business's success and see results in the right areas of your brand.

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Marketing Strategy
August 13, 2019

What Brands Need to Know About Community Management

Written by

Jenna Hughes

Community managers develop social engagement strategies, expand capabilities, and make new advances within social media marketing in today’s landscape. Here's what businesses need to know.

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Marketing Strategy
July 11, 2019

Digital Marketing Strategy 101: The Basics

Written by

Jared Rosenberg

Think you're ready to launch your digital marketing strategy? Make sure you know the major channels and these basic concepts in order to grow your brand.

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Marketing Strategy
July 2, 2019

Fashion Marketing: Keys to Successfully Growing Your Fashion Brand

It’s critical for fashion brands to communicate what makes them unique in order to grow. These are the keys to a successful digital marketing strategy.

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Marketing Strategy
July 1, 2019

4 Tips for Taking Advantage of Amazon Prime Day

Written by

Eugene Stark

Prime Day has become one of the most important ecommerce holidays. Here's how you can take advantage of Prime Day to boost sales on the platform.

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Marketing Strategy
June 27, 2019

How to Create a Complete 4th of July Ecommerce Funnel

4th of July is one of the largest commerce holidays in the US. Build a comprehensive sales funnel with these 4 steps to increase your 4th of July purchases.

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Marketing Strategy
June 24, 2019

How Marketing Agencies & Consultancies Identify Trends

Written by

Erik Huberman

Check out the three reasons why marketing agencies and consultancies are able to identify trends and innovate at a pace in-house teams can only dream of.

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Marketing Strategy
June 19, 2019

5 Things Your Brand Can Do Without a Big Marketing Budget

Written by

Erik Huberman

Check out the 5 things your brand can do on a small marketing budget to help organically scale before putting money behind paid media.

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Marketing Strategy
June 13, 2019

How to Recover from a Marketing Fail

Written by

Jenna Hughes

Not all of your marketing campaigns will be a success. In fact, some might get your brand in hot water. Here's how to cool things down and move forward.

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Marketing Strategy
May 29, 2019

Data-Driven Marketing: Using Google Analytics to Optimize Your Strategy

Written by

Jared Rosenberg

Data tells a story. Here are five key best practices to translate it into data-driven marketing strategies.

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Marketing Strategy
May 20, 2019

How to Use Omnichannel Marketing to Increase Customer Loyalty

Written by

Emma Paye

Omnichannel marketing creates a cohesive brand experience that customers want to return to. Here's how to integrate it into your strategy mix.

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Marketing Strategy
May 15, 2019

Why You Should Develop a Back-Up Marketing Plan

Written by

James Han

Your business can take major hits in a marketing emergency. Check out these tips on how to develop a game plan before the next disaster strikes.

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Marketing Strategy
May 13, 2019

4 Ways to Personalize Your Marketing Strategy

Written by

David Chon

Check out these 4 ways to personalize your marketing in order to to break through the digital noise and reach your customers effectively.

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