Paid Media

Paid Media
June 25, 2020

Marketing Masters: Barstool Sports Taps into Consumer Intent to Monetize Massive Following

Written by

Derek Regar

Take a deep dive into the minds of "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to an SEM wunderkind about monetizing the massive following of Barstool Sports to skyrocket eCommerce revenue.

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Paid Media
June 11, 2020

Marketing Masters: Segmenting Facebook Audiences and Optimizing for Conversion Efficiency

Written by

Derek Regar

Go into the Minds of "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to a Facebook marketing expert about using audience data to optimize your conversion efficiency and learn more about your customers.

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Paid Media
May 21, 2020

Marketing Masters: Amazon Clients Driving Revenue During COVID-19

Written by

Derek Regar

Learn from the "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to an Amazon marketing expert about developing revenue streams on one of the most ubiquitous eCommerce retail platforms.

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Paid Media
January 8, 2020

The Importance of Testing

Written by

Erik Huberman

So you have a digital marketing campaign - you've found some digital media buys that are working. Now it's time to focus on the importance of testing. Learn how, here!

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Paid Media
November 18, 2019

Facebook Automation: 4 Essential Automated Rules

Written by

Reggie Paquette

Between pumping out new creatives weekly, finding and testing new audiences, and keeping a close eye on how everything is performing, scaling Facebook ads can be tough. If you use Facebook automation, it will automate ad performance and alleviate some of your ad scaling stress.

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Paid Media
October 3, 2019

How to Optimize Your Amazon Marketing Strategy

Written by

Daniel Chen

Selling on Amazon presents both risk and reward. Here's how to tip the scales in your favor with a comprehensive Amazon marketing strategy.

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Paid Media
September 16, 2019

Facebook Advertising KPIs: 5 Key Metrics

Written by

Brenna Kleiman

Not sure what metrics to watch during your Facebook advertising campaign? Here's a quick guide to the KPIs that matter the most.

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Paid Media
July 8, 2019

How to Create and Use Facebook Carousel Ads

Written by

Brenna Kleiman

Facebook carousel ads are an effective way to tell a story or display multiple products, features or steps in a process. Check out these tips on how to create them and when to use them.

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Paid Media
June 26, 2019

Awareness Campaigns: Expanding the Paid Media Sandbox

Written by

Daniel Chen

Though the cost of digital advertising is rising, it's only too expensive if brands aren't focused on expanding their audience with awareness campaigns.

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Paid Media
June 5, 2019

Facebook Video Ads: Tips for Optimizing Your Campaigns

Written by

Tim Shu

Marketers need to use video ads to capture users' attention on Facebook and Instagram. Here's what to keep in mind when building your campaigns.

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Paid Media
June 4, 2019

YouTube Advertising: Tools & Tips to Optimize Your Video Ads

Written by

Tyler Prone

With YouTube advertising on the rise, these tools and tips will help you produce great video ads and get the most out of your campaigns.

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Paid Media
May 30, 2019

Google’s New Mobile SERP: What It Means for SEO and SEM

Written by

Tyler Prone

Check out how Google's new mobile SERP layout provides opportunities for SEO and SEM managers to better position their listings and increase click-through.

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Paid Media
April 17, 2019

Marketing Mythbusters: 5 Falsehoods That Could Foil Your Facebook Advertising

Written by

Brenna Kleiman

Facebook advertising may seem straightforward - don't be fooled. Before you fire up your ad campaigns, here are five misconceptions you should be aware of.

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Paid Media
March 14, 2019

Facebook Advertising Tips: Budgeting for New Acquisition vs. Retargeting

Written by

Brenna Kleiman

One of our Facebook Advertising specialists breaks down the key things to keep in mind when determining which audiences to retarget and how much to spend.

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Paid Media
March 11, 2019

Marketing Mythbusters: 5 Myths that Could Derail Your SEM Strategy

Written by

Tyler Prone

Our resident SEM expert breaks down the truth behind five dangerous assumptions that even seasoned specialists make far too often.

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Paid Media
December 18, 2018

4 Effective Non-Search Google Ads (and How to Use Them)

Written by

Tyler Prone

AdWords is more than just search ads. Check out some of our favorite AdWords campaign types, and how to use them most effectively.

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Paid Media
December 10, 2018

10 Tips for a Killer Facebook Marketing Strategy

Written by

Shayna Zeigen

For our third installment in our 12 Days of Marketing series, here are 10 tips for creating an efficient and effective Facebook marketing strategy.

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Paid Media
May 15, 2018

Confused About Google's AdWord Auction? Think About Blue Pencils.

Written by

Shayna Zeigen

Google's AdWord Auction is where media buyers purchase keywords in order to get their ads to appear on Google searches. But more goes into winning the bid than just money. Learn what you need to know to be successful in Google's Ad Auction and all that goes into creating a great ad.

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Paid Media
August 17, 2017

Get the Most Hearts on Your Next Instagram Sponsored Ad

Written by

Carly Kinnan

Most advertisers are shifting their focus and budgets to Instagram sponsored ads. Why? The secret is simple: Instagram is easy.

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Paid Media
June 15, 2017

Leveraging Influencers Into Your Affiliate Program

Written by

Neesha Lally

Leveraging influencers with affiliate marketing can add additional revenue, conversions, and customers. Here's how to make the most of them.

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Paid Media
April 27, 2017

Your Quick Guide to Pinterest Advertising & Promoted Pins

Written by

Natalie Tong

You've probably got Instagram and Facebook ads down, but what about Pinterest and Promoted Pins? If not, here's how to get started.

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Paid Media
April 14, 2017

Which Social Media Platform Is Right For Your Business?

Before doing paid acquisition marketing, it's important to ask yourself: Which social media platform(s) is best for my brand?

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Paid Media
April 6, 2017

The Symbiotic Relationship Between Social Media and SEM

It's true—social media and search engine marketing can work hand-in-hand to reap some mutual benefits. Here's how they work together.

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Paid Media
March 9, 2017

How to use Pay-Per-Click for Guerrilla Marketing

Written by

Natalie Tong

We all know guerrilla marketing can include stickers and street art, but what about paid search? Don't think so? Think again!

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Paid Media
February 28, 2017

Advantages of Mobile Marketing on Facebook

There are a lot of benefits to placing ads on the mobile newsfeed and Facebook’s Audience Network only.

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