Content & Social Media
June 17, 2019

Why Instagram Story Highlights are the Billboards of Your Brand

Facebook, Twitter, Instagram, Snapchat, Pinterest.  Do these names sound familiar? Of course they do. They…
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Culture & Lifestyle
June 14, 2019

4 Father’s Day Campaigns We Love and Why They Work

With Father's Day around the corner, brands have a chance to capitalize on the moment.…
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Marketing Strategy
June 13, 2019

How to Recover from a Marketing Fail

Pepsi’s notoriously tone-deaf commercial featuring everyone's favorite influencer Kendall Jenner is a prime example of…
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Marketing Strategy
June 12, 2019

How to Create a Complete 4th of July Ecommerce Funnel

Along with Black Friday/Cyber Monday and the December holidays, July 4th is one of the…
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Content & Social Media
June 11, 2019

What Instagram’s Branded Content Ads Mean for Brands & Influencers

Instagram recently announced the introduction of Branded Content Ads, allowing influencers to give brands controlled…
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Content & Social Media
June 10, 2019

3 Ways to Scale Your Business on Social in an Ever-Changing Landscape

With the constant changes in algorithms, shifting user preferences and demand for consistent, quality content,…
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Content & Social Media
June 7, 2019

Back to Basics: How to Build a Foundation for Your Brand

So you want to turn your side hustle into a full-time gig, eh? Welcome to…
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Marketing Strategy
June 7, 2019

Marketing Agency vs. Hiring In-House [Infographic]

You know the drill: a growing brand outsources its marketing to a team of agency…
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Content & Social Media
June 6, 2019

How to Audit Your Social Media Strategy Like a Pro

Social media is a crucial channel for marketers to leverage to grow their audience. But…
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June 5, 2019

Facebook Video Ads: Tips for Optimizing Your Campaigns

As we mentioned in yesterday’s post about YouTube advertising, digital video ad spend is on…
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June 4, 2019

YouTube Advertising: Tools & Tips to Optimize Your Video Ads

With over 1.8 billion users, YouTube presents an opportunity for advertisers to reach an audience…
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Branding & Creative
June 3, 2019

What Is a Brand Guide and Why Do You Need One?

You have a business plan. You have a product strategy. Your company has a name.…
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