3 Amazon Audit Solutions to Prepare for the Holidays

by

Eugene Stark

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August 22, 2019

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Branding & Creative

Did you know that Amazon sellers can gain up to 5X more traffic throughout the holidays?

If you’re unsure, implementing a new strategy doesn’t have to be complicated. In fact, you can deploy some simple best practices to ensure that your products receive a high-ranking, and most of all, new customers can quickly locate your products and make a purchase. 

This is especially important for the upcoming holiday season. Whether it’s Black Friday, Cyber Monday, Thanksgiving, or Christmas, your Amazon account can benefit from an in-depth Amazon Audit to ensure that your account is positioned for success. 

To give you an idea of what kind of strategies you can deploy, here are 3 solutions to increase your Amazon sales:

1. SEO Optimization for Amazon

To get started, you have to make sure that your fundamentals and product pages are optimized for SEO to position your business for success on Amazon.

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Keep in mind, if your product page is not optimized with top keywords, your products are less likely to show up in ad campaigns, which hurts your overall ad performance. Plus, customers who search for products in your industry organically won’t find yours. 

Hawke Media offers a free audit, which includes a review of your Amazon SEO, where we analyze your product page to make sure that you’re not missing any top keywords in your SEO strategy.

2. Earn First Page Ranking for Your Products on Amazon 

60-80% of Amazon sales come from organic searches that are not sponsored. 

With this in mind, it’s important to identify your top keywords and get your products to rank on top of the first page for those keywords. Over time, you’ll have an increase in your sales velocity and customer reviews to improve your ranking and better position your products on Amazon’s database. 

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Making sure that you have a strategy set up to attract more reviews from your customers is extremely valuable. Reviews determine your products’ ranking for organic keywords on Amazon, and Hawke media can develop comprehensive copy and run it through A/B testing to increase open rates and conversion rates for your business.

The free audit offered by Hawke Media takes a deep dive into your overall strategy for organic keyword ranking.

3. Create Enhanced Brand Content (EBC) and a Storefront on Amazon

Similar to how you use visual images on your website to tell your story and display your products, Amazon offers the same experience with enhanced brand content (EBC) and its Storefront.

EBC allows you to visually tell your brand’s story and display your products’ values, which improves your conversion rate. A storefront is a great way to keep your customers within your ecosystem and ensure that your customers browse through your products without being exposed to your competition on Amazon. 

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You can do storefront advertising to promote your store and make it visually appealing to customers to keep them there. Also, if any assets are lacking, Hawke media can help you get professional images to bolster the value of your products and build trust with new customers. 

If you don’t have good images, your conversion rate will be significantly lower. Having a good product page is a fundamental requirement to position your business for success on Amazon. 

Hawke Media is an Amazon Audit Pro 

With these solutions, it’s important to understand the Hawke Media methodology when it comes to selling on Amazon.

More than anything, the Hawke mission is to position your products in a way that would allow you to improve your organic ranking for top keywords. Organic rankings are the key to success on Amazon. Not to mention, if you want to find the greatest amount of conversions for the holiday season, these 3 solutions are an absolute must. 

If you’re ready to make a difference, fill out the form below to connect with a Hawke Media Amazon pro and get a free review of your Amazon account. 

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by

Eugene Stark

Eugene is Hawke Media's Supervisor, Amazon Services, overseeing clients' overall Amazon marketing strategies.

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