I remember when I first entered the world of direct response. I had come from an e-commerce startup that rarely spent any money on media buying; that business had the fortunate position of growing organically through word of mouth. But, not all of us have that luxury, and to grow your online business, I quickly learned the importance of media buying. Direct response marketing quickly taught me the value of performance marketing, creative testing, and optimization.I’m sure many of you don’t need a lesson on the ABC’s of direct response, but for those of you who don’t, let’s review the basics:
Next week, I’ll dive into how these ideas take form into actual creative—banners, landing pages, email, brand site, etc.—and the importance of testing each of these touchpoints.I’ll leave you with an interesting article I came across on Direct Marketing News on the value of testing your web site. Enjoy!Cheers,Brian DeutschDirector of Marketing, Hawke Media[email protected]
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Erik Huberman is the founder and CEO of Hawke Media, and a digital marketing thought leader. Erik has earned prestigious honors and awards, including Forbes “30 Under 30”, Inc. Magazine’s “Top 25 Marketing Influencers”, and Influencive’s “Top Influencive Influencers of 2017”.