The holidays are right around the corner as we creep into October with Halloween soon to come. An often slept on sales event opportunity at the end of October that can be a great barometer for what’s to come down the line for Black Friday, Cyber Monday, Christmas, New Years, and other holiday pipelines.
Americans spent nearly $9 billion on Halloween last year and intend to spend about $8.05 billion this year while the average person expects to spend a little over $92 on Halloween.
How do you get your share?
While the majority of Halloween spending will be on seasonally specific items, like costumes, decorations, and candy, there is ample opportunity to leverage this for two specific reasons. 1) Revenue–consumers are scaling back a bit, but there’s still an opportunity to build momentum early in the season. 2) Engagement–getting your brand out ahead in the busy season could help you stay top-of-mind for consumers heading into the holiday stretch.
Halloween will look unmistakably different in 2020, however, the spirit is still there. Children and adults alike want to enjoy themselves, dress up, and have a wicked time.
“Gross domestic product plunged at a 31.4% annualized rate last quarter, the deepest drop in output since the government started keeping records in 1947, the Commerce Department said in its third estimate of GDP. Output was previously reported to have contracted at a 31.7% pace in the second quarter.” - Reuters
“This year’s Prime Day is expected to generate $9.91 billion in worldwide sales for Amazon.”
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