Black Friday will look different this year. While the deals may still be available, many retailers are opting to shut their doors in the face of a pandemic that continues to wreak havoc in the United States as the country struggles to get it under control after over 6,000,000 confirmed cases and over 190,000 dead.
Retailers are taking extra precautions to do their part in curbing the spread of COVID-19 as eCommerce and online experiences become clear preferences for customers concerned about their health and safety.
Major retailers like Walmart, Target, Best Buy, and Macy’s are all planning to forego opening for Thanksgiving, with many likely to remain closed through the holiday weekend. This year will be a test in adapting to an environment that strongly favors a physically distant experience over the usual droves of deal-hungry shoppers rushing stores for “doorbuster” savings.