MailChimp is one of the largest email service providers (ESP) in the world. Launched in 2002, MailChimp has historically specialized in streamlining email marketing for all businesses, but SMBs (small and medium-sized businesses, in particular).
Lately, Mailchimp has introduced three new features to expand beyond email marketing, making it an all-in-one marketing platform. We’ll take a look at these developments:
MailChimp Presents is an original content channel meant to inspire entrepreneurs and SMB owners with short-form series, films and podcasts. The self-described “digital business entertainment platform” has gone live with over 50 pieces of content.
Mailchimp Presents is a collection of original content that celebrates the entrepreneurial spirit. By providing educational, informative and entertaining content, MailChimp now offers more than just services - they offer expertise and thought leadership, helping its users become better marketers.
Navigating the competitive world of digital ads is a daunting task, even for the highly experienced. Retargeting ads are an important part of any digital marketing strategy as a tool to recapture the attention of people who have visited their site and bring them back at the right moment.
MailChimp is streamlining the process by allowing users to manage Google and Facebook/Instagram retargeting campaigns from within the MailChimp platform, depending on which plan they have. Consolidating control over more than just email should help SMBs be more efficient in managing their digital marketing strategies.
Coming soon, MailChimp will begin offering domain registration and web-building tools. Business owners can choose a unique domain name, build a website and start marketing their businesses within the platform.
Because the point of email marketing (and all digital marketing, for that matter) is to generate web traffic, having the ability to build a website on the same platform you can manage your marketing will create efficiency and consistency.
Hoping to solve the issue of channel functionality when it comes to SMB marketing, MailChimp is creating a platform offering the tools SMBs need. These expansions are part of a longer-term strategic play to widen MailChimp’s scope by building more services for the typically underserved but collectively large SMB segment.
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Justine is an Email Marketing Expert at Hawke.