Many brands lack the necessary high-quality image assets for social media posts, most often because these assets can be expensive to create. That’s where stock photos come in.Stock photos are high-quality, professionally-shot photos that can be licensed for use for many purposes. Licensing these photos can range in price (some are even free). When searching for stock images, keep an eye out for the images that fall under the Creative Commons Zero license (CC0), which “enables scientists, educators, artists and other creators and owners of copyright- or database-protected content to waive those interests in their works and thereby place them as completely as possible in the public domain, so that others may freely build upon, enhance and reuse the works for any purposes without restriction under copyright or database law”. In other words, you can use any image under the CC0 license for any purpose!These stock imagery sites all fall under the CC0 license:
So you’ve found an archive of stock photos for social media that you can legally use. Now what?
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David is Hawke Media's Director of Influencer Marketing, leading a team of experts building influencer and social media strategies for clients.