While some may argue a website and social media is all you need to have a stellar online presence, the fact of the matter is that you probably need a blog and a content marketing strategy as well.
Blogs are the perfect way to share your company’s personality, establish yourself as a thought leader, provide useful information that complements your services or products, and more.
Still not convinced? Here are a few quick questions to decide if your brand needs a blog and a content marketing strategy:
Do you want a platform to share what you have to say?
No matter how great your website is, trying to fit every tip, trick, and other comments on it will eventually make things cluttered and reduce user efficiency. And while social media is great for instantly connecting with customers, it can be limiting in the type and length of content you can post. That’s why a blog is an excellent platform to show off the content that complements your business. For instance, if you sell a health food product, you can use your blog to share recipes using that product, share health and nutrition tips, and more.
Do you want to drive more traffic to your site?
In short, blogging increases your website’s SEO and increased SEO means more traffic to your site. By having a robust blog that utilizes keywords related to your industry you’re letting Google and other search engines know that your website is active, relevant, and should be highly ranked. Each time a post is published, a new page is indexed, which increases the likelihood you’ll show up in search engines and drive organic traffic to your website.
Do you want to establish yourself as an authority in your field?
Blogging helps you answer your customer’s or potential customer’s questions before they even ask it. By addressing commonly asked questions, sharing tips and tricks, or commenting on trending industry topics, you’re establishing yourself as an authority in your field – someone to be trusted because you solved a problem or offered up new information.
If you’ve said “Yes, I want that!” to any of these questions, then you may want to consider starting a company blog and developing a content marketing strategy. The beauty of starting a blog is that you can make it whatever you want to be as long as you provide useful content on a regular basis.