bahimi.com

THE CHALLENGE: Trendsetting British swimwear brand Bahimi had no US presence before signing with Hawke. Our Facebook experts were faced with introducing a new brand to a competitive market without any historical data.


OUR SOLUTION:

  • Scaled spend 30x to take advantage of spring and summer season
  • Tailored copy and creative for specific audiences

<div class="div-block-123"><div><div class="rich-text-block-8 w-richtext"><h4>Scaled monthly spend:</h4><h3>30x</h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>Maintained ROAS</h4><h3>250%+</h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>Increase in monthly revenue</h4><h3>142%</h3><p>‍</p></div></div><div><div class="rich-text-block-8 w-richtext"><h4>Increase in engagement</h4><h3>521%</h3><p>‍</p></div></div></div>

Bahimi Swimwear

bahimi.com

THE CHALLENGE: Trendsetting British swimwear brand Bahimi had no US presence before signing with Hawke. Our Facebook experts were faced with introducing a new brand to a competitive market without any historical data.


OUR SOLUTION:

  • Scaled spend 30x to take advantage of spring and summer season
  • Tailored copy and creative for specific audiences

Maintained ROAS: 250%+

Scaled monthly spend: 30x

Increase in monthly revenue: 142%

Increase in engagement: 521%

Facebook Advertising

In order to capitalize on increasing demand for new swimwear during the approaching spring and summer season, Hawke’s Facebook experts introduced affinity- and interest-based audiences to test along with lookalikes. The team identified, segmented and retargeted top engagers and high-intent users that were likely to convert. On the engagement front, the team utilized post IDs across ad sets, leveraging social proof to encourage hesitant users to convert, leading to an immediate lift in community engagement and conversions.

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