Eaze is a leading brand in D2C cannabis sales, and came to Hawke because of our reputation for jumpstarting affiliate marketing programs.
Eaze is the largest B2C cannabis distributor in California, and it was looking to expand its audience with affiliate marketing.
The first step taken by Hawke Media was to reach out to the top publishers within the cannabis industry itself. These included elite publications such as Forbes and Herb.co. Next, Hawke reached out to secondary and tertiary markets adjacent to the cannabis industry. These industries included heath and wellness or recreational athletics like yoga or cycling classes.
Even in changing economics, Eaze was able to adjust paid placement budgets and still see ROI.
Premier Partner Impact.com allowed Hawke to scale the Eaze affiliate program for the future effectively. The tools allow flexibility with commission structures, a digital asset library to maintain brand integrity, and has no restrictions on how promotions can be designed or tracked.
“[Impact.com] makes it so much easier. I love Impact.” -Hawke Media Service Manager for Eaze