In the world of search engine optimization (SEO), best practice advice changes more frequently than the weather.
As an e-commerce business, your company’s best tool is your website, and a finely-tuned site that adheres to Google’s “rules of the web” can be your best friend. Conversely, an unorganized e-commerce website can cause you and your organization headaches.
It’s easy to feel overwhelmed when piecing an SEO strategy together. Best practices are all over the map, and it’s tough to know who has the right plan. There are also many questions – What is a meta description and how do I write them? What type of content should I be publishing on my website? Does my brand need a blog? I use Google AdWords, but what about Bing?
In our latest white paper, we answer all of these questions and advise you on small changes you can make to your website strategy that will have a big impact on your bottom line. Read it now!