Leaving a breadcrumb trail within your website goes hand in hand with User Experience (UX) design and your Google Adwords campaign. By learning what your users want and creating a path for them to follow, you create better and more relevant content. This leads to more engaged visitors who return and convert at higher rates.
What is User Experience (UX) Design?
User Experience or UX design focuses on creating the optimal flow for how users experience the web page. This is done by creating a structure using information from user flows and sitemaps to define how people navigate and interpret information. Then, a layout is formed in a way the content is best shown through a visual hierarchy. You want your keywords shown through stylized content whether it’s a beautiful hero section or an eye-catching call-to-action (CTA).
What are Breadcrumbs?
Breadcrumbs are a trail that navigates the user through a website. Think Hansel and Gretel find their way back home. A breadcrumb trail is often seen in product checkout processes giving shoppers direction, as well as allowing for navigation to previous pages. It’s not always best practice to have an obvious breadcrumb navigation, but creating a flow for users to navigate through links and keywords allows for better search results and optimized engagement. You can also leave breadcrumbs by creating tags within your website that people can click through.
By practicing UX design, you now know your users and can create a guideline of keywords for them to follow. Visitors will get to your website through your Adwords campaign, but they will stay and return because of your knowledge of UX, including on your mobile web, and effective breadcrumbs.
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