Time and time again, influencer marketing proves itself to be a legitimate marketing channel with companies such as Apple and Nike continuously investing time and money into the channel
In a time where everything is online, it’s absolutely necessary brands don’t become stagnant in the rapidly changing digital world we see today. Influencer marketing just so happens to be peaking in interest. Nearly all brands from new and emerging to already well-established firms are cashing in by having influencers drive their branding initiatives to reach consumers.
Although some may think using influencers to reach as many people as possible is the best strategy to take, it’s actually all about targeted marketing. Influencer marketing is unique in that it is one of the most targeted and organic forms of advertising out there. Ad blockers are killing brands today, so using actual people is proving to be worthwhile with a much greater return on investment (ROI) than expected. It’s more direct, less invasive, and leaves consumers wanting more.
Brands need to know their identity in the marketplace and what message they are trying to convey to their consumers. This is necessary for choosing which segment of influencers marketing teams would like to reach out to and engage with to drive interest in the brand. Influencers come in all shapes and sizes and are all part of market segments. Fashion, food, travel, and lifestyle are just but a few that fill that list.
Time will tell if influencer marketing will continue to have the current effect it has on brands across the world today. If one thing is for certain, it’s that staying ahead of the curve and thinking outside of the box will lead to success.