Developing a Social Media Strategy Before Marketing

By May 5, 2017Strategy

In today’s world, social media strategy is a huge part of business. Ignoring social media simply is not an option for business entrepreneur who wants to compete on today’s playing field. With so many options, social media can feel like one of the biggest marketing challenges for your business.

All the “rules” that were fairly easy to understand and implement in traditional marketing channels don’t apply in social media marketing-a reality that has caught more than one company off guard.

The question now is: “How can you develop an effective social media strategy for your business?”

Regardless of the size of your company, if you’re in business you need a social media strategy. In this article, we’ll take a look at a few tips that will help you develop and implement a social media strategy that will work for your company:

WHAT are your objectives?

When you are planning to develop a social media strategy for your business or company, You should being by identifying your objectives. What do you want to accomplish? For instance, your core goal could be to drive direct sales or it could be to build and grow relationships with customers.

WHERE will you participate?

There are mega-channels, such as Facebook, Twitter, LinkedIn, and YouTube, that most everyone is familiar with. However, there are hundreds of additional channels that may offer great potential for you as well. Just like your offline networking efforts, you can’t be an active participant in all of them, so decisions have to be made as to which channels offer you the best return on your efforts and time spent.

Where are your prospective client spending time? Where are your competitors active? Where can you reasonably-and regularly-contribute? For instance, if you’re trying to reach retail consumers, Facebook is a good place to test prospective audiences and drive sales. If you need business-to-business networking, you many want to experiment on LinkedIn.

WHO runs the channels?

Remember that there’s more to social media campaign than simply setting up the accountants.
Decide in advance who is in your organization (employee or consultant/contractor) will be responsible for developing, implementing, and maintaining your campaigns.

If you can provide answers to the question asked above, you should have a good starting point to use in evaluating the role of social media in your marketing strategy and plan.

Ready to cut through the noise? Access our white paper “Social Media Square One: From Concept to Plan to Post to Analytics” now!

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