There is no one place to go to obtain customer intelligence; you have to get it from different points.
For digital music distributor TuneCore, the key to their success has been taking what they’ve learned from various initiatives and bringing them together to get a more holistic picture of their customers—and at the same time identifying those segmentations they need to do to better target based on the customer’s needs.
Andreea Gleeson is TuneCore’s VP of Marketing and Product. In this episode, she explains why customer intelligence is so important to your marketing success.
“Leveraging your people is the most important thing.” – Andreea Gleeson
“It’s not just ‘What are we doing?’ but ‘How are we doing it together?’ ” – Andreea Gleeson