If 2016 taught us anything, it was that basically, anything is possible – even in marketing. Facebook and Instagram both launched new algorithms that changed what posts we see and when, effectively altering organic reach. Instagram launched Instagram Stories as a direct competitor with Snapchat. Viral videos, such as “Damn Daniel” and “Chewbacca Mom” swept the nation and seemed to usher in a new type of marketing for brands.
Pokemon Go exploded with opportunity to tie into marketing and then slowly fizzled out. Ken Bone provided us with an example of how quickly influencers can rise and fall. And the 2016 Election made us question everything we know, including whether we could ever trust surveys, polls, and data again.
Clearly, what happens online is having an impact on the ways in which we utilize digital marketing, and it can be challenging to know what’s worth trying and what’s worth overlooking.
Things change quickly, especially in digital marketing, but at Hawke Media, we’ve gone through our data, reviewed our clients, and studied all of these changes from the past 12 months to come up with the seven biggest trends we’re expecting to see in 2017 – and how you can make them work for you.