Brand recognition is something that the world of social media has close to perfected. Various social media brands are universally recognized simply by icons or logos without any other copy or true context behind them. Email is also a platform that in this day and age is unparalleled to others for sending informational and promotional content while increasing brand awareness. Here are four great ways to use email to promote social sharing.
1. Include social icons in your emails.
Using social icons in emails has become a best practice, one which has almost become a permanent fixture in emails. Whether it’s in the footer, the navigation bar, or placed within the body of the email, social icons are an excellent way to promote your brand. Not only will it promote your brand, but this will also increase the awareness of your additional channels, therefore, allowing your customers to get updated with your latest products continually.
2. Run a social-focused email
Whether it’s three small squares in a row, a thumbs up, or a comment bubble, social media focused emails are engaging and distinguishable. Just the format of the email can present to the customer the content of the email. As a brand, dedicating an entire email built around social channels with a follow call-to-action helps to grow your recognition and any excitement for new product launches, etc. Everyone wants more follows and social sharing, don’t they?
3. Promote a social contest
Emails are often used for promotions of any kind—launches, products, contests, etc. Typically email reaches a large number of people, however social media can reach even more. So, combine them and force engagement through contests. Use email to promote social contests driving them to engage with other channels through an incentive such as winning a prize. With this everybody wins!
4. Bring in dynamic social content
One of the best things about email marketing is the level of personalization you can create through dynamic content. Through this method you are also able to create a voice and face allowing customers to connect with you even more. Show them what they want—make them feel as though you are speaking to them personally by bringing in content that is relative to your customer base. Force them to look at their screen and have them think.
In all, when combining the platforms, email married with social media can help brands elevate through promotion and social sharing while also allowing their fan bases to grow.