Mindset is everything, and over the past few years, I have noticed two types of people: ones that, the majority of the time, see success or failure.
If you hire an agency to “test the waters” you put yourself in a position to always be looking for failure on your agency’s part. You are adversarial. Subconsciously, you almost want them to screw up so you are “right.” We see this often. When we set out, we test a few things and immediately things are wrong (even though nothing is actually going wrong). It is as if our client has been waiting to pounce on anything that could be even misconstrued as a mistake.
The outcome? They spend months fighting with us and roadblocking us from doing the very thing they hired us to do, grow their business, revenues and profits. At the end of the day, we part ways and no one is better off.
There is another way to do this. I know it can sound crazy, but when you hire a partner, go in with the mindset that you are going to make it work.
This shifts everything you do. Now, instead of trying to spot failure, when you spot something wrong, you work with your agency to improve it. What this does is, over time, allow you to get better and drastically increase your chances of success. You become a partner and you work with your agency as an equal—rowing in unison towards the same goal, on the same mission. You are aligned and you can now support each other in that very difficult task of growing your business.