Learn how to create a marketing plan for the most widely used social media platform.
Understand your company and/or campaign’s objectives.

Conduct audience research, set up campaigns, and implement your strategy.

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UNDERSTANDING OBJECTIVES

Branded or Direct Response?
Email Capture or Sales?
CPA or CLV?

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AUDIENCE RESEARCH

Audience Demographics?
Bounce Rate Per Landing Page?
Where is Traffic Coming From?

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CREATIVE

Creative Ad Formats
Copywriting
Best Principles for UI/UX

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IMPLEMENTATION

Creating a Strong Community Page
Content Promotion
Installing Pixels

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In this workbook, we’ll use the knowledge you gained by answering those four points to define your brand. Once your brand is defined, you can begin applying your “branding” to your business, particularly your website. We’ll address what makes a well-branded website, how technical issues (such as slow load time) can inhibit your brand, and also how good branding on a website can help people not only understand your product better, but also picture themselves with that product.

Finally, we’ll look at how to build out the right acquisition and retention strategy using a variety of different channels – both digital and traditional.

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