In my career, I have worked with and/or vetted dozens of agencies. If there is one thing that I have learned, it is that more than 95% of agencies have absolutely slim to no idea what they are doing. This was a big part of my motivation to start Hawke Media. The majority of the marketing agency world is comprised of good salesmen with small teams that don’t have a clue how to market.
As someone with personal experience, I have been able to sniff out most of these, but for those of you who do not have a firm grasp on marketing, here are some things you can look for when vetting agencies that can help to steer clear of these problems: