As the internet took the marketing world by storm, partnering with influencers has become one of the most effective strategies to acquire new audiences. Here are three industries that can benefit greatly by integrating influencer marketing into their business strategy:
Tech products typically tend to be a bit more expensive and require a tutorial on how to use it. Skeptical of every brand saying that their products are the best, our generation will do some quick research on the product before dishing out half their paycheck to make a big purchase.
A potential customer is likely to search “[Product Name] [Brand Name] Reviews” in order to do their research. By having influencers create search engine optimized blogs, their posts are likely to be on the top of the search engine results page. The potential customer will find these reviews much more credible than reading the claims on the brand’s site about the product. Having backlinks on sites with high traffic will help the brand’s SEO as well. Since tech products usually require some long-form explanation on using the product and its values, partnering with YouTube influencers will make the most sense.
Fashion is constantly changing, and consumers are always looking for the latest styles. By having influencers promote your latest line of products, you’ll be introducing your brand to fashion conscientious consumers that may never have known you existed. Additionally, brands can share unique promo codes with the influencers to encourage conversions. Since promoting sales or discount codes on your own site/social/email may devalue your brand, having influencers share the codes on their platforms will limit this effect. For the beauty industry, we’ve worked with brands that sell consumable products (makeup, skincare, etc.) as well as tools (airbrush systems). Since influencers in the beauty space are constantly posting makeup tutorials or their morning skin care routines, it’s fairly easy for them to introduce the brand to their audience in an organic manner without it coming off as a hard-sell. By creating a landing page on your site to host these reviews from third parties, you’re able to build strong credibility for your brand.
For the beauty industry, we’ve worked with brands that sell consumable products (makeup, skincare, etc.) as well as tools (airbrush systems). Since influencers in the beauty space are constantly posting makeup tutorials or their morning skin care routines, it’s fairly easy for them to introduce the brand to their audience in an organic manner without it coming off as a hard-sell. By creating a landing page on your site to host these reviews from third parties, you’re able to build strong credibility for your brand.
When it comes to the wellness industry, most consumers are loyal to the brands they’ve purchased in the past. This ultimately means that they’re not looking for a substitute product, and will not be receptive to ads they come across whether it’s from a Facebook ad, email campaign, or a TV commercial.
The great thing about partnering with influencers in the health/fitness space is that they have a strong influence on their audience. Whether their audience follows them because they aspire to have their body, want fitness tips, or want healthy recipes, these influencers present a great opportunity to have brand ambassadors (continued collaboration vs. a one-off). Beauty/fashion influencers are constantly promoting other brands, but fitness influencers typically stick with one regimen whether it’s their supplements or training apparel. These influencers will most likely be interested in an affiliate partnership where they can make commission from each sale they drive, which will incentivize the influencer to promote the brand to the best of their ability.
While these are only three examples, every industry can benefit from partnering with influencers (see Why Every Business Should Utilize Influencer Marketing). At Hawke Media, we go beyond typical review campaigns and design creative campaigns to engage the influencers’ audiences. If you’re interested in learning about the plethora of benefits influencer marketing can have for your business, shoot me an email at firstname.lastname@example.org.