While it’s still in its early stages, influencer marketing is quickly proving to be one of the most effective social strategies for businesses of all shapes and sizes. In fact, recent research found that 63 percent of marketing professionals with influencer strategies already in place are expanding their budgets this year.
One of the best reasons to utilize influencer marketing is to build your brand image. Most brands have recognized the importance of social media for building out their brand image. However, influencer marketing takes this one step further.
Build SEO Value
Search Engine Optimization (SEO) today is all about natural links, and those can only be earned. When an influencer shares a link, it’s shared by others, and those others share the content even further. Each share earns a new link, and if content is accessible enough, chances increase that it will get picked up by a higher authority, yielding even higher quality links.
Tap into a Targeted Demographic
By partnering with influencers, your brand will have greater access to a more focused demographic. Influencers are thought leaders within their niche and therefore are perceived as more genuine, authentic and ultimately more reliable advocates than traditional advertisements.
Create A Community
Customers are more willing to listen and engage, which in turn creates a unique type of community where everyone is collectively engaged. These loyal, engaged audiences create a chain reaction of conversation and sharing. That feeling of a community then allows everyone to experience the vision together and in some cases, adopt it as their own, so it becomes a shared vision.
As you can see, these are just a few examples of how influencer marketing and social media can work together to further build out your brand online.