by Dawn Allcot | Mar 21, 2022 | Strategy
Living in a pandemic the past two years brought important truths to light. Here’s one: We really need healthcare workers. They play an essential role not just during a pandemic but throughout our lives. Whether we’re seeking preventive care, looking for cures for... 
by Dawn Allcot | Feb 7, 2022 | Featured, Latest, Recent Articles, Strategy
If you’re looking to convert employees to brand ambassadors, you may have a long road ahead. But when employees share social media content about your company, it can generate eight times more engagement than when you post through official channels. People love... 
by Dawn Allcot | Jan 18, 2022 | Featured, Hawke Media, Latest, Recent Articles
Erik Huberman, CEO of Hawke Media, founded the full-service marketing consultancy firm nearly a decade ago with the goal of making it easy for business owners to outsource any level and any aspect of their marketing and eCommerce campaigns, from strategy to execution.... 
by Dawn Allcot | Jan 12, 2022 | Strategy
When you’re in the health and wellness industry, New Year’s is arguably your most essential marketing window. With things like open enrollment, “New Year, New You” messaging, and an overall sentiment to do better in the coming year, the wellness industry can take... 
by Dawn Allcot | Dec 6, 2021 | Featured, Latest, Latest Strategies, Recent Articles
What businesses call last-mile delivery, the final phase from the warehouse to the delivery truck and ultimately the customer’s doorstep, is one of the most important shipping elements in the supply chain. It directly affects the customer experience and, as a result,... 