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Attribution 101: What Every Brand Needs to Understand

Attribution 101: What Every Brand Needs to Understand

by Emma Collins | Aug 16, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy

When it comes to understanding what parts of your digital marketing strategy are and aren’t working towards achieving your overall marketing goals, knowing what channels are driving results is key. In the  marketing world, this is called attribution. While simple in...
15 Essential Marketing Metrics and KPIs to Track

15 Essential Marketing Metrics and KPIs to Track

by Emma Collins | Aug 12, 2021 | Featured, Latest, Recent Articles, Strategy

Many online businesses measure their digital marketing success with the two most common marketing metrics and conversions: leads and sales. In reality, there are other indicators of the success of your marketing campaigns aside from these types of conversions. Such...
Black Friday Marketing Strategies Brands Need to Leverage Now

Black Friday Marketing Strategies Brands Need to Leverage Now

by Emma Collins | Aug 11, 2021 | Featured, Latest, Recent Articles, Strategy

The ecommerce has never been more competitive, with the global pandemic bringing the whole world online. In 2021, Black Friday sales are expected to soar as always, but this time, the battleground is not in physical stores but online. As shopping has become more...

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