by Emma Collins | Aug 16, 2021 | Featured, Latest, Latest Strategies, Recent Articles, Strategy
When it comes to understanding what parts of your digital marketing strategy are and aren’t working towards achieving your overall marketing goals, knowing what channels are driving results is key. In the marketing world, this is called attribution. While simple in...
by Emma Collins | Aug 12, 2021 | Featured, Latest, Recent Articles, Strategy
Many online businesses measure their digital marketing success with the two most common marketing metrics and conversions: leads and sales. In reality, there are other indicators of the success of your marketing campaigns aside from these types of conversions. Such...
by Emma Collins | Aug 11, 2021 | Featured, Latest, Recent Articles, Strategy
The ecommerce has never been more competitive, with the global pandemic bringing the whole world online. In 2021, Black Friday sales are expected to soar as always, but this time, the battleground is not in physical stores but online. As shopping has become more...
