by Hawke Media | Aug 10, 2022 | Branding, Featured, Latest, Web
Few things are more important to a company’s success than quality data. Without the right tools, though, searching raw data for actionable insights can be a lot like looking for a needle in a haystack. Thankfully, there is a wide range of excellent data... 
by Hawke Media | Aug 8, 2022 | Branding, Latest, Recent Articles
You’ve likely heard the terms “branding” and “positioning” used interchangeably in the past, but there are important distinctions between the two. Having an established brand that your customers recognize is one thing, but positioning yourself in the marketplace... 
by Hawke Media | Aug 3, 2022 | Branding, Featured, Recent Articles, Web
If you are trying to measure success for UX/UI, web design KPIs are great options. After all, you want to design a great experience for users. You cannot really be sure whether you have done that or not, unless you measure KPIs and see what they tell you. If you are... 
by Hawke Media | Aug 1, 2022 | Branding, Latest, Recent Articles, Web
A great website design establishes a strong online presence for your brand while supporting the needs of customers. If your website looks old, outdated, or out of touch, however, then its design will likely leave visitors running for the hills and on to your... 
by Hawke Media | Apr 27, 2022 | Branding, Featured, Latest, Recent Articles
Marketing via branding services can often feel nebulous — a company knows it needs help with branding but doesn’t know where to start or how to measure effectiveness. An agency that specializes in branding or design can often provide expert insight. To help guide... 
by Hawke Media | Apr 22, 2022 | Branding
Today’s ecommerce market might be worth over $750 billion in the US, but gone are the days where a good product was all you needed in order to make a profit. A quarter of Americans now shop online at least once a month and competition is so fierce (Amazon already has... 