by Hawke Media | Apr 11, 2023 | Branding, Latest, Recent Articles, Strategy
The cannabis industry is flourishing in the United States. Over half of the adults in the United States have tried it, demand remains high despite inflation, and the fact that it is now legal in 21 states has provided sellers with a growing market for their products....
by Hawke Media | Mar 28, 2023 | Branding, Featured, Recent Articles, Web
The most effective brand websites utilize a dynamic blend of text copy, graphic images, and videos. All three of these webpage layout elements offer discoverability, UX, and virality advantages for your SEO. Each also has drawbacks that businesses should consider. ...
by Hawke Media | Nov 15, 2022 | Branding, Featured, Latest, Latest Strategies, Recent Articles
Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...
by Hawke Media | Nov 1, 2022 | Branding, Featured, Latest, Recent Articles
There are plenty of ways that businesses give back to the community that has helped make them profitable. More than just a way to say thanks and spread goodwill, though, capitalizing on business outreach ideas allows companies to build brand awareness, generate...
by Hawke Media | Oct 5, 2022 | Branding, Featured, Latest, Strategy
Businesses often choose to pull back on advertising and marketing during times of economic uncertainty. But this approach is actually not the right one. Instead, businesses should double down on marketing in a recession. This article shows why marketing matters in a...
by Hawke Media | Aug 10, 2022 | Branding, Featured, Latest, Web
Few things are more important to a company’s success than quality data. Without the right tools, though, searching raw data for actionable insights can be a lot like looking for a needle in a haystack. Thankfully, there is a wide range of excellent data...
