by Dawn Allcot | Aug 2, 2021 | Branding Creative, Featured, Latest, Paid Media, Recent Articles
Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns. Each channel...
by Dawn Allcot | Jul 14, 2021 | Branding Creative, Featured, Latest, Recent Articles
“If you don’t know where you are going, you might wind up someplace else.” This comical yet irrefutable logic attributed to baseball great Yogi Berra is especially true when it comes to marketing. Your creative strategy is the road map you’ll use to guide your brand...
by Haneya Zuberi | Jun 15, 2021 | Branding Creative, Featured, Latest, Recent Articles
With global retail eCommerce sales climbing up to $US2.3 trillion in 2017, there is a projection of US$4.8 trillion by 2021. Now, that is amazingly unbelievable. Among all the implications of this statistic, one major thing stands out: Every industrial sector is in a...
by Hawke Media | Nov 4, 2020 | Branding Creative
In Part 1 , we covered the how of doubling website conversion rate. This week, we’re telling you when to implement those strategies.When visitors first arrive on siteEngage shoppers right when they arrive on your site. This will ensure that your pop up will get...
by Hawke Media | Nov 4, 2020 | Branding Creative
Whether you’re a blogger, publisher, small business owner or online retailer, today’s competition across the web is so incredibly fierce. Combine the massive amounts of information and competition with the short attention span of the general consumer and you’ve got a...
by Hawke Media | Nov 4, 2020 | Branding Creative
As technology evolves, more and more of the platforms we use every day are turning mobile-friendly; or in some cases, mobile-only. 2.71 billion people own smartphones in 2019 and Google prioritizes mobile-friendly sites, which means it’s essential that...
