by Hawke Media | Nov 8, 2021 | Branding Creative, Featured, Latest, Latest Strategies, Recent Articles
You have a business plan. You have a product strategy. Your company has a name. But do you have a brand style guide? Sometimes called a brand guide, your brand style guide explores and defines the critical elements of your brand, how they work together, and how to... 
by Dawn Allcot | Sep 13, 2021 | Branding Creative, Featured, Latest, Marketing Strategy, Recent Articles
Brand pillars are a crucial part of digital marketing strategies today. They convey what your brand is, who it appeals to, and what makes it unique — all things you need to be hyper-clear on in order to create marketing campaigns that are cohesive and effectively... 
by David Weedmark | Aug 9, 2021 | Branding Creative, Featured, Latest, Marketing Strategy, Recent Articles
Human beings are hardwired to respond to brands just as they are hardwired to respond to people. Some brands we adore, get protective over and even argue about with people if they are dismissive of it. Some brands just turn us off, usually because we aren’t the... 
by Dawn Allcot | Aug 2, 2021 | Branding Creative, Featured, Latest, Paid Media, Recent Articles
Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns. Each channel... 
by Dawn Allcot | Jul 14, 2021 | Branding Creative, Featured, Latest, Recent Articles
“If you don’t know where you are going, you might wind up someplace else.” This comical yet irrefutable logic attributed to baseball great Yogi Berra is especially true when it comes to marketing. Your creative strategy is the road map you’ll use to guide your brand... 
by Haneya Zuberi | Jun 15, 2021 | Branding Creative, Featured, Latest, Recent Articles
With global retail eCommerce sales climbing up to $US2.3 trillion in 2017, there is a projection of US$4.8 trillion by 2021. Now, that is amazingly unbelievable. Among all the implications of this statistic, one major thing stands out: Every industrial sector is in a... 