by Hawke Media | Nov 15, 2022 | Branding, Featured, Latest, Latest Strategies, Recent Articles
Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client...
by Hawke Media | Nov 1, 2022 | Branding, Featured, Latest, Recent Articles
There are plenty of ways that businesses give back to the community that has helped make them profitable. More than just a way to say thanks and spread goodwill, though, capitalizing on business outreach ideas allows companies to build brand awareness, generate...
by Hawke Media | Oct 5, 2022 | Branding, Featured, Latest, Strategy
Businesses often choose to pull back on advertising and marketing during times of economic uncertainty. But this approach is actually not the right one. Instead, businesses should double down on marketing in a recession. This article shows why marketing matters in a...
by Hawke Media | Aug 10, 2022 | Branding, Featured, Latest, Web
Few things are more important to a company’s success than quality data. Without the right tools, though, searching raw data for actionable insights can be a lot like looking for a needle in a haystack. Thankfully, there is a wide range of excellent data...
by Hawke Media | Aug 8, 2022 | Branding, Latest, Recent Articles
You’ve likely heard the terms “branding” and “positioning” used interchangeably in the past, but there are important distinctions between the two. Having an established brand that your customers recognize is one thing, but positioning yourself in the marketplace...
by Hawke Media | Aug 3, 2022 | Branding, Recent Articles, Web
If you are trying to measure success for UX/UI, web design KPIs are great options. After all, you want to design a great experience for users. You cannot really be sure whether you have done that or not, unless you measure KPIs and see what they tell you. If you are...
