Content Marketing Archives - Page 2 of 11 - Hawke Media

How to Drive an Effective Content Marketing Strategy

Normally, “to push” is the exact opposite of what your goal should be in your content marketing strategy. You want to pull readers in, not push them where they don’t want to be.But PUSH also happens to be the perfect acronym for what your content should look like. It...

7 SEO Mistakes All Experts Make

When it comes to SEO, even experts make mistakes. After all, SEO is an ever-changing landscape that requires businesses to remain adaptive. You never actually know when the next Google algorithm update will happen. However, as digital marketers, you need to embrace...

3 Ways to Identify and Target the Right Search Terms

Some folks don’t like talking to other folks.Or at least they don’t like talking to other folks who are salespeople. Or consuming a lot of traditional marketing. Basically, they want to go out and educate themselves.Search is a critical way of reaching them, and that...

Is Influencer Marketing Right for B2B Companies?

Many brands believe that influencer marketing is simple for business to consumer (B2C) companies. However, research has shown that executives look towards influencers with subject matter authority throughout the buyer decision process. Here’s some insight into...
How GrubHub Steals Restaurant’s Orders with SEO

How GrubHub Steals Restaurant’s Orders with SEO

Meta Tag MisdirectionRestaurant takeout ordering platform, GrubHub publishes restaurant profile webpages with search engine optimized URLs containing relevant keywords for existing restaurant locations not in business with the platform. The URL often contains the...
DIY: A Quick Search Engine Optimization Audit

DIY: A Quick Search Engine Optimization Audit

Confused about Search Engine Optimization (SEO)? Here is your basic block and tackle guide for people new to SEO who want to gain insights into their website’s searchability:Site and Search Engine Results Pages (SERPs)Before you concern yourself with any technical...