by Barron Rosborough | May 8, 2023 | Email & SMS, Featured, Latest, Recent Articles
Most brand emails are bland and lack visual appeal. Nothing says skip reading this email rather than a massive block of text. So, how do you make a captivating email other than well-written content? Try adding animation. The great thing about adding animation to your...
by Hawke Media | Aug 2, 2022 | Email & SMS, Featured
When planning your Black Friday strategy, the first thing to keep in mind is that it’s no longer one day of super sales. Changing customer behavior and accompanying shifts from retailers have created a whole week of bargains and other incentives. Last year, Cyber Week...
by Hawke Media | Aug 2, 2022 | Email & SMS, Featured
The total of holiday shopping done through ecommerce platforms has increased 20 percent in the last 5 years, and every indication is that the trend will continue for 2022. According to NeverBounce, email marketing is responsible for over 27% of holiday shopping. ...
by Lauren Costanza | Jun 27, 2022 | Email & SMS, Recent Articles
Lifecycle marketing helps inform and persuade customers through the entire buying journey, or lifecycle. Lifecycle marketing is primarily thought of as email and SMS, but can include any digital messaging that educates customers about products and eventually guides...
by Hawke Media | Jun 22, 2022 | Email & SMS, Recent Articles
Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn’t, it’s crucial to know the when, who, and what are driving your results....
by Hawke Media | Jun 20, 2022 | Email & SMS, Latest
Nothing gets a person’s attention quite like a text notification. Upward of 95% of text messages are opened and read within 120 seconds of receiving the message, making it a superior way to get your point across. Stats like this one will motivate any company to...
