Email & SMS Archives - Hawke Media

12 Lifecycle Emails Every Marketer Should Be Sending (And Automating)

by Lauren Costanza | Jun 27, 2022 | Email & SMS, Featured, Recent Articles

Lifecycle marketing helps inform and persuade customers through the entire buying journey, or lifecycle. Lifecycle marketing is primarily thought of as email and SMS, but can include any digital messaging that educates customers about products and eventually guides...

Metrics That Matter for Lifecycle Email Marketing

by Hawke Media | Jun 22, 2022 | Email & SMS, Featured, Latest, Recent Articles

Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn’t, it’s crucial to know the when, who, and what are driving your results....

How to Grow Your SMS List with the Right People

by Jesse McCarl | Jun 20, 2022 | Email & SMS, Featured, Latest, Recent Articles

Nothing gets a person’s attention quite like a text notification. Upward of 95% of text messages are opened and read within 120 seconds of receiving the message, making it a superior way to get your point across. Stats like this one will motivate any company to...

25 SMS Marketing Statistics to Inspire You

by Hawke Media and Acadia Otlowski | Jun 13, 2022 | Email & SMS, Featured, Latest, Recent Articles

SMS marketing may be 2022’s most talked about marketing channel, so what’s causing all the buzz? In this post, we look over the most inspirational SMS marketing statistics and find out why everyone is talking about SMS as a primary channel this year. Check out these...

How To Build a High-Performing SMS Marketing Calendar

by Hawke Media | Feb 23, 2022 | Email & SMS, Featured, Latest, Recent Articles, Strategy

Marketers need no convincing about the outstanding potential of SMS. Just look at the often-touted 98% open rate as an example of the effectiveness of texting. Despite the compelling reasons to use SMS — such as a 45% response rate compared to 8% for email — brands...

New Year, New Contacts, Now What? Manage Your Email Lists Using Email and SMS Marketing

by Hawke Media | Jan 10, 2022 | Email & SMS

Have you emailed your new contacts yet? Marketers might want a breather after the winter selling season concludes, but the moment the boxes and gift wrap are thrown out is the perfect time to start nurturing new leads using email, SMS, and more as part of a lifecycle...

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