by Lauren Costanza | Jun 27, 2022 | Email & SMS, Featured, Recent Articles
Lifecycle marketing helps inform and persuade customers through the entire buying journey, or lifecycle. Lifecycle marketing is primarily thought of as email and SMS, but can include any digital messaging that educates customers about products and eventually guides...
by Hawke Media | Jun 22, 2022 | Email & SMS, Featured, Latest, Recent Articles
Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn’t, it’s crucial to know the when, who, and what are driving your results....
by Jesse McCarl | Jun 20, 2022 | Email & SMS, Featured, Latest, Recent Articles
Nothing gets a person’s attention quite like a text notification. Upward of 95% of text messages are opened and read within 120 seconds of receiving the message, making it a superior way to get your point across. Stats like this one will motivate any company to...
by Hawke Media and Acadia Otlowski | Jun 13, 2022 | Email & SMS, Featured, Latest, Recent Articles
SMS marketing may be 2022’s most talked about marketing channel, so what’s causing all the buzz? In this post, we look over the most inspirational SMS marketing statistics and find out why everyone is talking about SMS as a primary channel this year. Check out these...
by Hawke Media | Feb 23, 2022 | Email & SMS, Featured, Latest, Recent Articles, Strategy
Marketers need no convincing about the outstanding potential of SMS. Just look at the often-touted 98% open rate as an example of the effectiveness of texting. Despite the compelling reasons to use SMS — such as a 45% response rate compared to 8% for email — brands...
by Hawke Media | Jan 10, 2022 | Email & SMS
Have you emailed your new contacts yet? Marketers might want a breather after the winter selling season concludes, but the moment the boxes and gift wrap are thrown out is the perfect time to start nurturing new leads using email, SMS, and more as part of a lifecycle...