by Hawke Media | Jan 24, 2022 | Branding Creative, Featured, Latest, Recent Articles
You got a customer to click “Check Out.” Congratulations! Your customer acquisition efforts paid off. Now what? This is the tricky part. Many e-commerce companies display a thank-you message, send a shipping confirmation email, and that’s it. However, if you go above... 
by Dawn Allcot | Jan 18, 2022 | Featured, Latest, Recent Articles, The Hawke Method
Erik Huberman, CEO of Hawke Media, founded the full-service marketing consultancy firm nearly a decade ago with the goal of making it easy for business owners to outsource any level and any aspect of their marketing and eCommerce campaigns, from strategy to execution.... 
by Dawn Allcot | Jan 12, 2022 | Featured, Latest, Recent Articles, Uncategorized
When you’re in the health and wellness industry, New Year’s is arguably your most essential marketing window. With things like open enrollment, “New Year, New You” messaging, and an overall sentiment to do better in the coming year, the wellness industry can take... 
by Jesse McCarl | Jan 5, 2022 | Featured, Latest, Marketing Strategy, Recent Articles
Are you interested in creating and implementing an influencer marketing strategy? All you need to do is find someone with a large social media presence and authority in their field. Use their reach to spread information about your products and services. And watch your... 
by Hawke Media | Jan 3, 2022 | Featured, Latest, Marketing Strategy, Recent Articles, Uncategorized
It takes an average of eight touches just to get to the first meeting with a business-to-business (B2B) prospect. In the process of lead nurturing, just one breakdown in trust can sever the relationship. Trust and credibility are not just “nice to have” flourishes... 
by Hawke Media | Dec 27, 2021 | Content Marketing, Featured, Latest, Recent Articles
Marketers, of course, consider the market to which they want to sell a product or service. While they might target a certain demographic, say, millennials living in the Pacific Northwest, more sophisticated marketing teams nowadays will instead develop buyer personas... 