by Hawke Media | Oct 18, 2021 | Content Marketing, Featured, Latest, Latest Strategies, Recent Articles
SEO stands for “search engine optimization,” and it’s an important marketing tactic for introducing your content or campaign to the widest possible audience without overextending your budget. Search Engine Land defines SEO as, “the process of getting traffic from the... 
by Acadia Otlowski | Oct 13, 2021 | eCommerce Week LA, Featured, Latest, News & Events, Recent Articles
They say it takes a village and eCommerce Week LA™ 2021 proves that. eCommerce Week LA™ is the product of Hawke Media’s experts collaborating to produce an event experience that none of us could have created individually. Our stellar host Chidi Ezemma, countless... 
by Hawke Media | Oct 13, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
We are living in a new era. Gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to retailers. The internet has eliminated the need for middlemen; therefore, it is essential that businesses adapt, and the only... 
by Pamela Fay | Oct 11, 2021 | Content Marketing, Featured, Latest, Marketing Strategy, Recent Articles
Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot... 
by Erik Huberman | Sep 16, 2021 | Featured, Latest, Latest Strategies, Recent Articles
In November 2020, Oregon voted to legalize psychedelic mushrooms for therapeutic use, becoming the first state in the US to do so. In Washington DC, voters overwhelmingly passed a ballot initiative that would decriminalize them and other psychedelics, including... 
by Dawn Allcot | Sep 13, 2021 | Branding Creative, Featured, Latest, Marketing Strategy, Recent Articles
Brand pillars are a crucial part of digital marketing strategies today. They convey what your brand is, who it appeals to, and what makes it unique — all things you need to be hyper-clear on in order to create marketing campaigns that are cohesive and effectively... 