by Hawke Media | Aug 5, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Today our guest author Frank Mastronuzzi of Punch Financial explores the joint role a CFO and CMO should share when planning marketing campaigns and measuring their ROI. The CMO and CFO positions are like star-crossed lovers – perfect for one another but... 
by Dawn Allcot | Aug 5, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Marketing teams often leverage data from past campaigns to inform their marketing strategy. But an effective post mortem marketing analysis meeting can help your team create better campaigns in the future. Whether your campaign was a money-making splash or a whale of... 
by David Weedmark | Aug 4, 2021 | Featured, Latest, Paid Media, Recent Articles
ROAS stands for “return on ad spend,” which is the amount of revenue generated from each dollar spent on an advertising or marketing campaign. While return on investment (ROI) can be applied to an entire marketing strategy, ROAS focuses on one specific campaign at a... 
by Dawn Allcot | Aug 3, 2021 | Affiliate Marketing, Featured, Latest, Recent Articles
Affiliate marketing is a great way for ecommerce business owners to extend their reach and increase credibility by leveraging the networks of top influencers in your industry. Many brands are familiar with promoting their products using affiliate links on top... 
by Dawn Allcot | Aug 2, 2021 | Branding Creative, Featured, Latest, Paid Media, Recent Articles
Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns. Each channel... 
by David Weedmark | Jul 30, 2021 | Featured, Latest, Marketing Strategy, Recent Articles
Conversions are the lifeblood of marketing. Primary conversions, which are often called macro conversions in the industry, are some of the most important key performance indicators (KPIs) of any marketing campaign. When a prospect does what a marketing campaign was... 