by Hawke Media | Oct 18, 2021 | Content Marketing, Featured, Latest, Latest Strategies, Recent Articles
SEO stands for “search engine optimization,” and it’s an important marketing tactic for introducing your content or campaign to the widest possible audience without overextending your budget. Search Engine Land defines SEO as, “the process of getting traffic from the... 
by Hawke Media | Oct 13, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
We are living in a new era. Gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to retailers. The internet has eliminated the need for middlemen; therefore, it is essential that businesses adapt, and the only... 
by Erik Huberman | Sep 16, 2021 | Featured, Latest, Latest Strategies, Recent Articles
In November 2020, Oregon voted to legalize psychedelic mushrooms for therapeutic use, becoming the first state in the US to do so. In Washington DC, voters overwhelmingly passed a ballot initiative that would decriminalize them and other psychedelics, including... 
by Pamela Fay | Sep 7, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
Streaming viewership is growing every year. In fact, in 2020 some 2.13 billion people used over-the-top (OTT) video services worldwide. All of that viewership is a boon for OTT advertising, making this channel poised to be the next big thing. How did the OTT boom... 
by David Weedmark | Sep 2, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
Conversions of the lifeblood of every business. A conversion is the process of turning visitors into prospects and paying customers. A healthy website that converts well makes the process easy for your website visitors. If your website isn’t optimized for conversions,... 
by Pamela Fay | Aug 31, 2021 | Latest Strategies
COVID-19 brought havoc to a number of industries. Luckily cannabis wasn’t one of them: the industry grew at a record pace. Still, if you’re one of the 28,000 or so US cannabis businesses, you already know how difficult it can be to break away from the crowd. Following... 