by Hawke Media | Oct 18, 2021 | Content Marketing, Featured, Latest, Latest Strategies, Recent Articles
SEO stands for “search engine optimization,” and it’s an important marketing tactic for introducing your content or campaign to the widest possible audience without overextending your budget. Search Engine Land defines SEO as, “the process of getting traffic from the... 
by Acadia Otlowski | Oct 13, 2021 | eCommerce Week LA, Featured, Latest, News & Events, Recent Articles
They say it takes a village and eCommerce Week LA™ 2021 proves that. eCommerce Week LA™ is the product of Hawke Media’s experts collaborating to produce an event experience that none of us could have created individually. Our stellar host Chidi Ezemma, countless... 
by Hawke Media | Oct 13, 2021 | Featured, Latest, Latest Strategies, Marketing Strategy, Recent Articles
We are living in a new era. Gone are the days when the sole focus of a manufacturer was to mass-produce products and leave the selling up to retailers. The internet has eliminated the need for middlemen; therefore, it is essential that businesses adapt, and the only... 
by Pamela Fay | Oct 11, 2021 | Content Marketing, Featured, Latest, Marketing Strategy, Recent Articles
Every brand wants an enduring slot at the top of the Google search results. That’s where evergreen marketing comes in. For long-term success, you’ll need more than short-lived popularity. While it may be tempting to enjoy the 15 minutes of fame that comes from the hot... 
by Ashley Scorpio | Oct 4, 2021 | Latest, Recent Articles
Just in time for your Black Friday/Cyber Monday holiday campaigns, Shopify has just released its new conversion-rate calculator. Not only does this tool reveal the average conversion rate for your market and your business size, but it also provides valuable tips on... 
by Hawke Media | Sep 24, 2021 | Latest, Recent Articles
The world of packaging has experienced a drastic change as more and more companies and brands have shifted to eco-friendly packaging systems. Due to environmentally-friendly policies around the globe, many brands – especially in eCommerce – now use paper... 